We use a methodical approach to help our partners define where they sit in their market.
Process
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
COMPILING FINDINGS FROM COMPASS INTO RECOMMENDATIONS THAT WILL GENERATE REVENUE FROM DESIRABILITY TO DOABILITY.
DEPLOYING THE OBJECTIVES STATED FROM CURATION INTO CUSTOM, TANGIBLE AND DIGITAL PRODUCTS THAT DRIVE BUSINESS GROWTH.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
Compass is a brand and marketing framework that communicates the vision of our partners to our team.
It breaks down barriers and enables collaborative work to create a clear vision and plan. With Compass and its deliverables, our partners gain clarity on how to achieve their goals effectively.
Through strategic in-person exercises, we extract information about our partner's enterprises efficiently.
We create a Compass Brief with key elements like Compass Results, Brand Direction, Comprehensive Brand Research, and Brandscapes for Visual Brand Direction.
Compass eliminates guesswork and facilitates efficient creative and strategic planning. It provides guided responses to numerous questions, ensuring a perfect solution without excessive meetings. With Compass, considering each party's input becomes easier, resolving tensions and fostering a cohesive vision. It delivers valuable insights for future brand and design efforts, promoting market growth based on client goals.
Our final deliverable is a 30-50 page document outlining of our discussion and exercises. In addition, we use Brandscapes to visually explain the design, direction, and strategy in a compelling way. This aids in attaining visual and strategic alignment between our team and our partners.
COMPILING FINDINGS FROM COMPASS INTO RECOMMENDATIONS WITH A DEFINED SCOPE
The Curation stage is based on the direction and objectives outlined in Compass. We use a point system to build a strategic framework to assign value and manage our scope of work. In alignment with the priorities of our partners, we create a schedule of work. The Curation phase clearly defines the informed scope of work performed in the Customization phase— transparent in timeline, cost, and expectations.
Rather than prescribing blanket services to our partners, we work specifically within our nichè of extensive expertise, and consult on a specific scope of work that we identify after completing Compass.
DEPLOYING THE OBJECTIVES STATED FROM CURATION, INTO CUSTOM, TANGIBLE AND DIGITAL PRODUCTS THAT DRIVE BUSINESS GROWTH.
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