Hunter earned a Bachelor of Fine Arts but realized life might become bleak without the financial support graphic design offers. Conveniently, design became both a passion and a purpose. Working through advertising and print agencies since 2012, he honed his craft on accounts from Main Street Little Rock to multinational mega-corps. Despite his success, Hunter grew frustrated with each transitory salary bump and job jump. In his free time, he delved heavily into typography and logo design, earning accolades and international recognition. At this point, he was ready to help businesses grow from the ground up through comprehensive design systems.

Chris began freelancing in 2017 as a web developer and PPC advertiser, collaborating with local Arkansas businesses, with a dedication to diving into marketing strategy. Disillusioned by the templated approaches of traditional agencies, he sought a more personalized way to serve his clients. By 2020, Chris recognized a significant gap in the market: small businesses needed more than short-term advertising—they needed branding strategies that fueled long-term growth. While he excelled in strategy, he noticed a missing piece in his offerings: high-quality design to help visually communicate a brand's essence.