about unbound

We are devoted to the elevation and actualization of our clients' visions, transforming their aspirations into tangible realities.

Meet our team

Informally established in 2021, Unbound Collective adapted from a brand consultancy into a marketing agency by founders Chris Wendel and Hunter Oden.

Bridging design and strategy to build tailored marketing plans.

Our Leadership

Design Strategist

Hunter Oden, Design Strategist at Unbound Collective in Little Rock, Arkansas.
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Oden, Hunter M.

PRINCIPAL

more about hunter

Hunter earned a Bachelor of Fine Arts but realized life might become bleak without the financial support graphic design offers. Conveniently, design became both a passion and a purpose. Working through advertising and print agencies since 2012, he honed his craft on accounts from Main Street Little Rock to multinational mega-corps. Despite his success, Hunter grew frustrated with each transitory salary bump and job jump. In his free time, he delved heavily into typography and logo design, earning accolades and international recognition. At this point, he was ready to help businesses grow from the ground up through comprehensive design systems.

BRAND STRATEGIST

Chris Wendel, Brand Strategist at Unbound Collective in Little Rock, Arkansas.
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Wendel, Chris J

PRINCIPAL

more about chris

Chris began freelancing in 2017 as a web developer and PPC advertiser, collaborating with local Arkansas businesses, with a dedication to diving into marketing strategy. Disillusioned by the templated approaches of traditional agencies, he sought a more personalized way to serve his clients. By 2020, Chris recognized a significant gap in the market: small businesses needed more than short-term advertising—they needed branding strategies that fueled long-term growth. While he excelled in strategy, he noticed a missing piece in his offerings: high-quality design to help visually communicate a brand's essence.

our Rationale

Un-
bound
   describes
   the
inquisitive   disposition
that leads
to methodical
strategy

We make no compromises. There’s a false belief that companies can achieve results by sacrificing one of the following:

+ Duration
+ Investment
+ Quality

After more than a decade in this industry, we’ve learned that compromising on any of these serves no one—not our customers, not us, and not the industry as a whole.

True brand magic, born from a well-crafted strategy requires time, resources, and a meticulous team of thinkers. Our process is designed to uncover and curate each formative piece of your business and align it with your brand identity. Our track record speaks to this approach.

Our History

Vision Fueled by Ambition.
Results Built on Discipline.

In business, as in life, we find inspiration in the journey from chaos to clarity. Our collective brings insight and structure to help businesses move forward with purpose. Our energy and enthusiasm for growth are a reflection of our namesake.


We position ourselves as brand strategists and growth partners, using a company's mission to guide every action and allowing people to connect with brands on a deeper level. From local businesses to national enterprises, we’ve crafted award-winning brand identities and driven significant revenue growth for our partners.

Our approach remains research-driven and data-backed, specializing in working with clients generating $2.5 million or more in revenue.

The Unbound Process

OUR VISION

To be the catalyst for enterprises, forging new paths in their respective industries through positive brand perception and market presence.

To empower enterprises to redefine their industries using strategic branding, marketing, and business consulting efforts.

To illuminate the path to success for enterprises, sculpting brands that captivate, engage, and inspire.

THE UNBOUND DRIVE

OUR VALUES

Diligence
We approach every project with unwavering dedication and attention to detail, ensuring our clients receive the highest level of service and results.

Inquisitiveness
We embrace curiosity, seeking innovative solutions and fresh perspectives to empower our clients and elevate their brands.

Adaptability
We remain agile and responsive to the evolving needs of our clients and their industries—ensuring our strategies remain relevant, effective, and impactful.

Collaboration
We forge strong partnerships with our clients, vendors, and service providers, engaging in a unified pursuit of our shared goals and visions, while fostering growth and success for all parties.

Excellence
We are uncompromising in our pursuit of exceptional results, continually refining our craft to deliver the most apt solutions.

FULL-SCOPE OF SERVICES

With specialties that intersect a full-service agency, we are your growth partners. We tailor our expertise to comprehensive projects and campaigns.

Our Services

Marketing Strategy

01/04

A tailored marketing strategy gives your business direction and measurable growth. At Unbound, we help Arkansas businesses reach their ideal customers and strengthen their market presence. From audience research and analysis to digital creation and marketing, our strategies align your brand identity with clear, actionable goals.

Brand Strategy

02/04

Your brand strategy is essential for reaching your target audience. At Unbound, we ensure every brand touchpoint aligns with your business goals. By assessing your positioning, creating a blueprint for strategy, and executing with proven practices, we help you build a brand that looks great, sounds great, and impacts the customer.

Brand Identity

03/04

A strong brand identity clearly expresses the essence of your business. Unbound Collective helps you hone your brand identity by taking your mission, vision, and values and making them recognizable for your target customer. Through competitive analysis, stylescapes, and graphic design, we ensure your brand is authentic and prepared for growth.

Digital Advertising

04/04

Reach your audience where they are with ad campaigns tailored for Arkansas businesses. Unbound's digital advertising strategies incorporate PPC, social media, and Google Ads to increase visibility and drive growth. We design and manage the effectiveness of your brand with KPIs that influence real results across all digital channels.

WORK WITH UNBOUND

Customize Your Branding and Marketing

Create memorable experiences that drive revenue growth

Get Started Now
01
Compass
Compass Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

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02
curation
Curation Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

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customization
Customization Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

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