Unbound "Un" Logo Mark design

Unbound describes the
inquisitive disposition that
leads to methodical strategy.

We are devoted to the elevation and actualization of our clients' vision, transforming their aspirations into tangible realities.

About Our Team
Our History

Unbound Ambition Paired with Refined Discipline and Purpose

TWO OVERZEALOUS GUYS WHO REFUSE TO SETTLE

Helping companies grow through branding begins with a deep understanding of our own purpose as a brand.

Unbound reflects a fusion of unrelenting imagination, and refined discipline. Our commitment to precise communication systems, and unbounded problem-solving defines our process.

While most good stories start with a perilous plot, ours is somewhat mundane. We shared multiple clients who regularly encouraged us to visit. After a few choice encounters and a couple of unruly joke text messages, two freelancers from Little Rock partnered to form a collective of talent that would expand our individual specialties.

Design Strategist, Graphic Designer

Hunter Oden, Design Strategist at Unbound Collective in Little Rock, Arkansas.
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Oden, Hunter M.

Principal

Hunter earned a Bachelor of Fine Arts but realized life might become bleak without the financial support graphic design offers. Conveniently, design became both a passion and a purpose. Working through advertising and print agencies since 2012, he honed his craft on accounts from Main Street Little Rock to multinational mega-corps. Despite his success, Hunter grew frustrated with each transitory salary bump and job jump. In his free time, he delved heavily into typography and logo design, earning accolades and international recognition. At this point, he was ready to help businesses grow from the ground up through comprehensive design systems.

BRAND STRATEGIST, Digital Development

Chris Wendel, Brand Strategist at Unbound Collective in Little Rock, Arkansas.
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Wendel, Chris J

Principal

Chris began freelancing in 2017 as a web developer and PPC advertiser, collaborating with local Arkansas businesses, with a dedication to diving into marketing strategy. Disillusioned by the templated approaches of traditional agencies, he sought a more personalized way to serve his clients. By 2020, Chris recognized a significant gap in the market: small businesses needed more than short-term advertising—they needed branding strategies that fueled long-term growth. While he excelled in strategy, he noticed a missing piece in his offerings: high-quality design to help visually communicate a brand's essence.

In business, as in life, we find inspiration in the journey from chaos to clarity. Our collective brings insight and structure to help businesses move forward with purpose. Our energy and enthusiasm for growth are a reflection of our namesake.

We position ourselves as brand strategists and growth partners, using a company's mission to guide every action and allowing people to connect with brands on a deeper level. From local businesses to national enterprises, we’ve crafted award-winning brand identities and driven significant revenue growth for our partners.

Our approach remains research-driven and data-backed, specializing in working with clients generating $2.5 million or more in revenue.

Our Vision

To be the catalyst for enterprises, forging new paths in their respective industries through positive brand perception and market presence.

To empower enterprises to redefine their industries using strategic branding, marketing, and business consulting efforts.

To illuminate the path to success for enterprises, sculpting brands that captivate, engage, and inspire.

Our Values

Diligence

We approach every project with unwavering dedication and attention to detail, ensuring our clients receive the highest level of service and results.

Inquisitiveness

We embrace curiosity, seeking innovative solutions and fresh perspectives to empower our clients and elevate their brands.

Adaptability

We remain agile and responsive to the evolving needs of our clients and their industries—ensuring our strategies remain relevant, effective, and impactful.

Collaboration

We forge strong partnerships with our clients, vendors, and service providers, engaging in a unified pursuit of our shared goals and visions, while fostering growth and success for all parties.

Excellence

We are uncompromising in our pursuit of exceptional results, continually refining our craft to deliver the most apt solutions.

We specialize in select services—
operating as growth partners

Specialties

While our specialties intersect a full-service agency, our expertise is tailored to comprehensive projects and campaigns

Compass Session
Brandscapes
Brand/Marketing Audit
Perception Research
Compass Session
Brandscapes
Brand/Marketing Audit
Perception Research
Nomenclature

Marketing Strategy

Brand Strategy

Market Positioning
Nomenclature
Marketing Strategy
Brand Strategy
Market Positioning

Brand Identity

Logo and ID Systems

Rebranding

Brand Style Guides
Brand Identity
Logo and ID Systems
Rebranding
Brand Style Guides
Marketing Campaigns

Website Development

Inbound Marketing Systems
Print Collateral and Packaging
Marketing Campaigns
Website Development
Inbound Marketing Systems
Print Collateral and Packaging

User Experience Design

Wayfinding and Signage
Voice and Messaging
Systems Development
User Experience Design
Wayfinding and Signage
Voice and Messaging
Systems Development