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Mascot and Character Design
IN LITTLE ROCK, ARKANSAS
Building a Stronger Brand with Mascot and Character Design
SELECT MASCOTS AND CHARACTERS WE DESIGNED
Utilize Your Brand Imagery to Connect with Your Audience
Mascot and Character Design makes your brand recognizable. This further builds trust with the services you offer and the products you sell through familiarity. Thoughtfully developed characters are brand assets that you can implement anywhere to engage your audience.
Mascots and characters simplify information, create emotional connections, and promote your business through expression. When you use visual storytelling as a creative element, your customers can better relate to your brand.
Poco’s Character Design
Poco’s Beer, Wine, and Spirits
The two variations of Poco’s character provide a gritty yet humorous representation of the brand. Poco’s expressive features, lines, and posture add a memorable touch to the small-town business.
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Poco’s Brand Mark
Poco’s Beer, Wine, and Spirits
Focusing on the Poco’s lockup, the added typography matches the tone and shape of the mascot to create a cohesive primary brand mark.
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Mascot Color Application
Poco’s Beer, Wine, and Spirits
Poco maintains versatility in application. Without color, the full-body mark can be employed in numerous design styles.
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HVAC Mascot Implementation
Ski Brothers Heat and Air
The Yeti mascot embodies Ski Brothers’ reliability in extreme conditions. Vibrant colors and illustration blend strength and performance with approachability and recognizability.
Mascot Variation
Ski Brothers Heat and Air
Variation permits thematic changes across industry seasons, allowing seamless customization for the friendly mascot.
Diverse Application
Ski Brothers Heat and Air
The Yeti mascot can be translated in different positions across different applications for digital platforms, truck wraps, banners, and more.
Extending Barbershop Personality
V’s Barbershop
A custom character brings a friendly face to product packaging, social media, and seasonal campaigns. Basic linework and enhanced expressions offer flexibility across applications.
Educating with Brand Identity
V’s Barbershop
“Vic” brings V’s Barbershop logotype to life. Predominately used for product use education, playful gestures and motion graphics enhance interaction.
Continued Brand Alignment
V’s Barbershop
Curated visuals align all marketing materials and products with the V’s brand, ensuring that messaging stays consistent across all touchpoints.
WORK WITH UNBOUND
01
Compass
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
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02
curation
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
More About Curation
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03
customization
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
More About Customization
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