Mascot and Character Design makes your brand recognizable. This further builds trust with the services you offer and the products you sell through familiarity. Thoughtfully developed characters are brand assets that you can implement anywhere to engage your audience.
‍
Mascots and characters simplify information, create emotional connections, and promote your business through expression. When you use visual storytelling as a creative element, your customers can better relate to your brand.

Poco’s Character Design

Poco’s Beer, Wine, and Spirits

The two variations of Poco’s character provide a gritty yet humorous representation of the brand. Poco’s expressive features, lines, and posture add a memorable touch to the small-town business.

view full project

→

Mascot Color Application

Poco’s Beer, Wine, and Spirits

Poco maintains versatility in application. Without color, the full-body mark can be employed in numerous design styles.

view full project

→

Poco’s Brand Mark

Poco’s Beer, Wine, and Spirits

Focusing on the Poco’s lockup, the added typography matches the tone and shape of the mascot to create a cohesive primary brand mark.

view full project

→

HVAC Mascot Implementation

Ski Brothers Heat & Air

The Yeti mascot embodies Ski Brothers’ reliability in extreme conditions. Vibrant colors and illustration blend strength and performance with approachability and recognizability.

view full project

→

Mascot Variation

Ski Brothers Heat & Air

Variation permits thematic changes across industry seasons, allowing seamless customization for the friendly mascot.

Diverse Application

Ski Brothers Heat & Air

The Yeti mascot can be translated in different positions across different applications for digital platforms, truck wraps, banners, and more.

view full project

→

Extending Barbershop Personality

V’s Barbershop

“Jimmy,” based on V’s owner Jim Valenzuela, brings a friendly face to product packaging, social media, and seasonal campaigns. Basic linework and enhanced expressions offer flexibility across applications.

view full project

→