Poco's beer, wine and spirits

The Poco's brand identity is defined by a custom-lettered logotype accompanied by a distinctive mascot, both embodying the playful essence of the brand.

The color palette features Western desert swatches complemented by a subtle green hue, reflective of the sea-foam band that adorns the top of the store.

We offer two variations of the full-body mascot, differing only in the placement of Poco's pupil to enhance visual interest.

Featuring a selection of characters that express one of Poco's favorite greetings, this set emphasizes the brand's friendly ethos.

Evoking the spirit of the Old West, these classic manicules are derived from the inspiration found inside of a vintage typecase—enhancing the authenticity and typography.

The initial merchandise rollout features simple, brand-centric designs in a unisex color palette to cater to a broad audience.

The Poco’s brand identity includes four distinct character sets, blending custom designs with digital typography to create a unique visual language.

Canvassing Polk County was a formidable but fruitful endeavor that not only benefited our client but also quenched the thirst of many in Mena, Arkansas.