Poco's beer, wine and spirits

Our Role

Art Direction
Brand Identity
Illustration
Mascot Design
Typographic Design
Wayfinding and Signage

Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

Our Objective

A Timeless Brand for a Town's First Liquor Store

Poco packs a vibrant, Jovial Impression

Poco's Beer, Wine, and Spirits was set to become the first and only liquor store in downtown Mena, Arkansas, following the town's decision to allow alcohol sales. The owners needed a brand that would make a lasting impression in this new market while resonating with the local community. They sought a memorable mascot that could be versatile in its applications, from store signage to marketing materials. The brand needed to be inviting and timeless, capable of creating a strong connection with patrons.

Our Solution
Results

Building on our successful collaboration on The Ouachitas project, we embraced the creative freedom given by Poco's owners. Our research led us to develop a whimsical cowboy mascot named Poco (short for Polk County), designed in a flat, traditional aesthetic.
We created Poco to embody the town's rural character. With the addition of a full set of custom slab serif typographic characters we aptly named "Poke," the overall brand voice and ethos became both memorable and approachable.The traditional, flat design allows Poco to be easily adapted for different uses, from in-store wayfinding, signage and animation, as well as promotional materials and collaborations with vendors.

Complementing Poco, we designed a logotype suitable for exterior building signage, ensuring visibility and recognition from the main road. The overall aesthetic aligns with Mena's small-town charm while introducing a distinct identity for the new liquor store.

The result is a comprehensive brand identity centered around Poco—a mascot that's not just a logo, but a versatile brand element. Poco's Beer, Wine, and Liquor is equipped with a memorable, adaptable face for their business that creates a lasting impression on patrons. This timeless branding positions Poco's to become a local landmark, well-equipped to serve as the town's go-to destination for beer, wine, and liquor for years to come.

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001 — Poco's Primary Lockup

The Poco's brand identity is defined by a custom-lettered logotype accompanied by a distinctive mascot, both embodying the playful essence of the brand.

Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration for Liquor Store Branding.

Nº 002 — Contemporary Western Palette

The color palette features Western desert swatches complemented by a subtle green hue, reflective of the sea-foam band that adorns the top of the store.

Cohesive Branded Color Palette for Poco's, Beer, Wine, and Spirits in Mena, Arkansas.
Nº 003 — Sample Type Pairing

This type pairing combines a traditional wood type inspired font with our bespoke, robust slab serif, "Poke," achieving a harmonious contrast.

Nº 004 — Custom Type and Character

The character Poco is depicted consistently looking to the left, a nod to the narrative of enduring the challenges of smuggling across county lines.

Nº 003 — Sample Type Pairing

This type pairing combines a traditional wood type inspired font with our bespoke, robust slab serif, "Poke," achieving a harmonious contrast.

Nº 004 — Custom Type and Character

The character Poco is depicted consistently looking to the left, a nod to the narrative of enduring the challenges of smuggling across county lines.

Custom, condensed, vintage western slab serif typeface, Poke, paired with Colt for harmony and contrast as part of the visual voice and brand identity of Poco's Beer, Wine, and Spirits in Mena, Arkansas.
Poco's Beer, Wine, and Spirits Logo, Cowboy Mascot illustration, with Poke Typeface, for liquor store brand identity.

Nº 005 — Full-Body Mascot

We offer two variations of the full-body mascot, differing only in the placement of Poco's pupil to enhance visual interest.

Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas.
Nº 006 — Secondary Brand Mark

This representation focuses on the primary Poco’s lock-up, omitting any descriptive text for a cleaner appearance.

Nº 007 — Full-Body Mascot

Displayed are comparative views of the full-body mascot, with and without color application, to showcase the Poco's mascot design's versatility.

Nº 006 — Secondary Brand Mark

This representation focuses on the primary Poco’s lock-up, omitting any descriptive text for a cleaner appearance.

Nº 007 — Full-Body Mascot

Displayed are comparative views of the full-body mascot, with and without color application, to showcase the Poco's mascot design's versatility.

Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration logo lockup for liquor store brand identity.
Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas.

Nº 008 — Poke, Display Typeface

We designed a dramatically hokey slab serif display typeface named, "Poke" as a tribute to both Poco, and the classic wood type-inspired poking manicules we included in the set.

Custom, condensed, vintage western slab serif typeface, Poke promotional graphic.
Custom, condensed, vintage western slab serif typeface, Poke promotional graphic showing all glyphs and manicules.
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Nº 009 — Simple Packaging

Our simplified color branding reduces production costs and complies with printing specifications, optimizing efficiency while enhancing recognition.

Nº 010 — Single Color Brand Mark

This brand mark is specifically designed for high-impact reverse color applications, ensuring brand consistency across all media.

Nº 009 — Simple Packaging

Our simplified color branding reduces production costs and complies with printing specifications, optimizing efficiency while enhancing recognition.

Nº 010 — Single Color Brand Mark

This brand mark is specifically designed for high-impact reverse color applications, ensuring brand consistency across all media.

Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration printed on paper sack for liquor store brand identity collateral.
Reversed version of Poco the cowboy mascot illustration and brand identity on a shot glass, for Poco's Beer, Wine, and Spirits in Mena, Arkansas.

Nº 011 — "Poke" Says Howdy

Featuring a selection of characters that express one of Poco's favorite greetings, this set emphasizes the brand's friendly ethos.

Custom, condensed, vintage western slab serif typeface, Poke, displaying Howdy as part of Poco's visual voice.

Nº 012 — Poke's Manicules

Evoking the spirit of the Old West, these classic manicules are derived from the inspiration found inside of a vintage typecase—enhancing the authenticity and typography.

Custom, condensed, vintage western slab serif typeface, Poke showing G glyph, as well as manicules.

Nº 013 — Merchandise Design

The initial merchandise rollout features simple, brand-centric designs in a unisex color palette to cater to a broad audience.

Poco's Beer, Wine, and Spirits t-shirt merch with logo and Cowboy Mascot illustration for liquor store brand identity.

Nº 014 — All Types of Type

The Poco’s brand identity includes four distinct character sets, blending custom designs with digital typography to create a unique visual language.

Typographic palette and visual voice for Poco's brand identity system.

Nº 015 — Raise a Cheer to Poco

Canvassing Polk County was a formidable but fruitful endeavor that not only benefited our client but also quenched the thirst of many in Mena, Arkansas.

Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas.

Client...........Poco's Beer, Wine and Spirits
Illustration.....Jacy Andrews

© 

............Unbound Collective

To maintain high quality and personalized attention our clients expect, we work with a select number of businesses at a time.

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OUR PROCESS
01
Compass
Compass Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

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02
curation
Curation Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

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03
customization
Customization Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

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002

The Ouachitas

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006

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007

Poco's Beer, Wine, and Spirits

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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

View Full Project
Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration printed on paper sack for liquor store brand identity collateral.
Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas.
Custom, condensed, vintage western slab serif typeface, Poke promotional graphic.
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