The Ouachitas

The visionary behind The Ouachitas, Derek Campbell pairs his community dedication with his culinary ambitions, shaping a distinctive small-town brand.

Matte laminate business cards feature raised gloss ink, serving as a sophisticated statement piece for employees to distribute to prospects.

The Ouachitas fosters community engagement through mission-driven branding. We captured this sentiment with two badges— prominently featured on most collateral.

The preferred version of the 'Made in Mena' badge incorporates a full text statement, clearly conveying the brand's community-focused sentiment.

This text-only variant of the coffee segmentation badge distinguishes coffee offerings for The Ouachitas brand.

Featuring both logo and text, this badge delineates the dining segment of The Ouachitas, distinguishing its culinary effort in addition to coffee.

The design of our 32 oz. growlers reminisce Ouachita region apothecary cure-alls of old, combining historical allure with modern functionality.

Our double-walled coffee cups feature timeless branding, designed for durability and sustained use.

Each keg collar showcases The Ouachitas logo, facilitating quick recognition and enhancing brand visibility among distributors and bartenders.

Miscellaneous logotypes showcasing a variety of The Ouachitas' crafted brews.

The Ouachitas offers a wide selection of beers, each varying in color and style, crafted to cater to diverse palates.

For the Dead To Me brew, we developed a seamless blackberry pattern background, perfectly complementing the can's cylindrical form and adding a subtle elegance to the visual identity.

Main Squeeze, a fusion of blood orange and lemonade, features a classic pin-up girl illustration, marrying vintage aesthetics with contemporary taste.

Each beer variety is given a unique typographic identity, tailored to match its specific character, while unified color and texture enhance brand cohesion.