The Ouachitas
Art Direction
Brand Identity
Brand Strategy
Event Strategy
Illustration
Nomenclature
Logo and ID Systems
Package Design
Print Collateral
SOP Development
Custom Development
The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.
Nº 001 — Logotype
Celebrating Arkansas's sole National Forest, the logotype of The Ouachitas encapsulates the mystique and charm of its natural landscape, honoring the region's unique qualities.
Nº 002 — Color Palette
The brand's collateral draws from an extensive, muted palette, ensuring visual cohesion across all materials.
Nº 003 — Derek Campbell
The visionary behind The Ouachitas, Derek Campbell pairs his community dedication with his culinary ambitions, shaping a distinctive small-town brand.
Nº 004 — Business Collateral
Matte laminate business cards feature raised gloss ink, serving as a sophisticated statement piece for employees to distribute to prospects.
Nº 005 — Typographic Style
A section of the menu showcasing the Americana-inspired typographic style, reflecting the brand’s visual voice.
Nº 006 — Made In Mena Badge
The Ouachitas fosters community engagement through mission-driven branding. We captured this sentiment with two badges— prominently featured on most collateral.
Nº 007 — Made In Mena Text Badge
The preferred version of the 'Made in Mena' badge incorporates a full text statement, clearly conveying the brand's community-focused sentiment.
Nº 008 — Coffee Label System
Our coffee label system is meticulously designed, driven by the logo and full brand color palette, to ensure brand consistency while providing a repeatable and cost-effective system.
Nº 009 — Coffee Label System
Dynamic animation highlighting the coffee labels' full spectrum of color differentiation, enhancing both employee and patron engagement.
Nº 010 — Coffee Pouch Design
Each coffee pouch reflects The Ouachitas commitment to mastery, with detailed preparation suggestions.
Nº 011 — Coffee Segmentation Badge
This text-only variant of the coffee segmentation badge distinguishes coffee offerings for The Ouachitas brand.
Nº 012 — Dining Segmentation Badge
Featuring both logo and text, this badge delineates the dining segment of The Ouachitas, distinguishing its culinary effort in addition to coffee.
Nº 013 — Menu Spread
The interior and exterior menu spread, presented on newsprint in monotone ink—paired with a shot of espresso and pallette cleanser.
Nº 014 — Coffee Growlers
Rounded 32 oz. growlers reminisce Ouachitas region apothecary cure-alls of old, combining historical allure with modern whim from MMXX Year.
Nº 015 — To-Go Coffee Cups
Double-walled coffee cups feature timeless branding, designed for durability and sustained use.
Nº 016 — To-Go Pizza Boxes
Simple, craft 7" pizza boxes are adorned with custom-designed stickers, applied in-house.
Nº 017 — Keg Collars
Each keg collar showcases The Ouachitas logo, facilitating quick recognition and enhancing brand visibility among distributors and bartenders.
Nº 018 — Beer on Tap
Miscellaneous logotypes showcasing a variety of The Ouachitas' crafted brews.
Nº 019 — Canned Beer
Select brews were canned for local distribution, including Dead To Me, La Huerta Clara, and Carney Man.
Nº 020 — Keg Wraps
Our keg wraps are designed with maximalist type, aiding in quick identification and enhancing the visual appeal from any angle.
Nº 021 — Still Well Can Layout
A continuation of the Ouachitas beer can branding, displayed in a monochrome palette to communicate the light brew.
Nº 022 — Beer Variety
The Ouachitas offers a wide selection of beers, each varying in color and style, crafted to cater to diverse palates.
Nº 023 — Dead to Me Direction
For the Dead To Me brew, we developed a seamless blackberry pattern background, perfectly complementing the can's cylindrical form and adding a subtle elegance to the visual identity.
Nº 024 — Main Squeeze Direction
Main Squeeze, a fusion of blood orange and lemonade, features a classic pin-up girl illustration, marrying vintage aesthetics with contemporary taste.
Nº 025 — Typographic Voice
Each beer variety is given a unique typographic identity, tailored to match its specific character, while unified color and texture enhance brand cohesion.
Nº 026 — Carney Man Direction
As with all canned brews, the Carney Man beer line features a centric brand mark complemented by adaptable vector assets, designed for versatile use across various compositions.
Nº 027 — Madd Ox Canned Beer
The Madd Ox branding is brought to life through an art-directed photoshoot, capturing the product in natural settings that resonate with the overarching brand motif.
Nº 028 — Animated Beer Fest Promo
We designed animated posters for the Shady Mountain Beer Fest, capturing the festive spirit and promoting the event with dynamic visual appeal.
Client........The Ouachitas
Photography...Sarah Oden
©
.........Unbound Collective
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A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
Selected Work
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The Ouachitas
MedTrust Health Alliance
Handle Barbershop
Fletcher Sparrow Capital Management
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