The Ouachitas

Image Nº 003—Derek Campbell

Driven by both community and creativity, Derek Campbell leads The Ouachitas with a vision that merges hospitality, local identity, and small-town charm into a brand that feels as grounded as it is aspirational.

Image Nº 004—Business Collateral

With a matte finish and raised gloss accents, these business cards are designed to elevate first impressions, offering employees a high-touch, brand-aligned way to connect with patrons or prospects.

Image Nº 006—Intermixing Typography

Five type families establish a flexible yet unified visual language that carries the brand’s voice across marketing, digital, and print.

Image Nº 007—Made in Mena Text Badge


The preferred version of the ‘Made in Mena’ badge features a full-text statement, offering clear communication of the brand’s local roots and reinforcing its commitment to community.

Image Nº 011—Coffee Segmentation Badge

This text-only variant of the coffee segmentation badge distinguishes coffee offerings for The Ouachitas brand.

Image Nº 012—Dining Segmentation Badge

Featuring both logo and text, this badge portrays the dining segment of The Ouachitas, distinguishing its culinary effort in addition to coffee.

Image Nº 014—Coffee Growlers


Rounded 32 oz. growlers inspired by the Ouachitas’ old apothecary bottles, blending regional history with a simple modern form.

Image Nº 015—To-Go Coffee Cups


Double-walled coffee cups feature timeless branding, designed for durability and sustained use.

Image Nº 017—Keg Collars

Each keg collar showcases The Ouachitas logo for quick recognition and brand visibility among distributors and bartenders.

Image Nº 018—Beer on Tap


Miscellaneous logotypes showcasing a variety of The Ouachitas' crafted brews.

Image Nº 022—Beer Variety


The Ouachitas offers a wide selection of beers, each varying in color and style, crafted to cater to diverse palates.

Image Nº 023—Dead to Me Direction


For the Dead To Me brew, we developed a seamless blackberry pattern background, perfectly complementing the can's cylindrical form and adding a subtle elegance to the visual identity.

Image Nº 024—Main Squeeze Direction


Main Squeeze, a fusion of blood orange and lemonade, features a classic pin-up girl illustration, fusing vintage aesthetics with contemporary taste.

Image Nº 025—Typographic Voice

Each beer variety is given a unique typographic identity, tailored to match its specific character, while unified color and texture enhance brand cohesion.