Handle Barbershop

Our Role

BRAND IDENTITY
ART DIRECTION
LOGO & ID SYSTEMS
ILLUSTRATION
TYPOGRAPHIC DESIG

WAYFINDING & SIGNAGE

Handle is an expert barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

Image Nº 001—Handle Barbershop Logo

The Handle Barbershop logo employs fine rules for shadow-play, crafting a barber’s parlor pole that alludes to the letter "H," honoring the heritage of vintage typography.

"H" Barber Parlor Pole Vintage Typographic Glyph Primary Brand Mark for Handle Barbershop in Little Rock, Arkansas Made by Unbound Collective

Image Nº 002—Classic Color Palette

A minimal yet high-contrast Americana color palette defines a classic visual voice that resonates with timeless elegance.

Cohesive Branded Color Palette for Handle Barbershop in Little Rock, Arkansas Made by Unbound Collective

Image Nº 003—Handle Barbershop Overview

Situated in a first-floor suite, Handle barbershop features premium features found within an established, masculine environment.

Interior Design of Handle Barbershop in Little Rock, AR

Image Nº 005—Logo and Logotype

In some instances, the logotype is used in place of the full logo lockup to maintain brand clarity and simplicity.

Image Nº 004—Handle Barbershop Exterior Wedge Sign

Custom signage anchors the shop with a prominent blade motif on its exterior.

Custom signage design and sign install for Handle Barbershop in Little Rock, Arkansas. Sign by Adams Sign Made by Unbound Collective
Handle "H" Vintage Parlor Pole Shadow logo and custom logotype for Handle Barbershop in Little Rock, Arkansas Made by Unbound Collective

Image Nº 006—Alain "Pachi" Ravelo

Alain "Pachi" Ravelo is a distinguished barber and gentleman whose demeanor has become synonymous with the Handle Barbershop brand.

Image Nº 007—Window Graphics

Integrating digital type with custom, Victorian-inspired barbershop lettering, the window graphics blend historical and modern design.

Victorian-inspired window detail graphic design and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas Made by Unbound Collective

Image Nº 008—Window Graphics in Application

Vinyl decal applications welcome patrons and engage passersby along Little Rock’s Main Street, enhancing the shop’s street presence.

Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas Made by Unbound Collective

Image Nº 009—Handle "H"Sub-Brand Mark

Designed for additional merchandise and general collateral, this brand mark is meant to pair with parent brand marks.

Image Nº 010—One The Edge Sub-Brand Mark

Situated on the edge of Sixth and Main in Little Rock, the address provided the opportunity to make a text play on the concept of a sharpened edge.

"H" Sub-Brand Mark, Two-Color for Handle Barbershop in Little Rock, Arkansas Made by Unbound Collective
"H" Sub-Brand Mark Reversed, Single Color for Handle Barbershop in Little Rock, Arkansas Made by Unbound Collective
On The Edge of Sixth and Main Sub-Brand Mark and Badge Design for Handle Barbershop in Little Rock, Arkansas Made by Unbound Collective
On The Edge of Sixth and Main Sub-Brand Mark and Badge Design for Handle Barbershop in Little Rock, Arkansas Made by Unbound Collective

Image Nº 011—Handle Sans Custom Lettering

With nearly a quarter of the English alphabet represented in the logotype, we expanded the set to include remaining glyphs for use as the primary headline typeface.

Handle Sans, vintage custom lettering, and type glyphs for Handle Barbershop in Little Rock, Arkansas Made by Unbound Collective

Image Nº 013—Look/Feel Good (Signage)

Strategically placed at the entryway, this emblem acts as a continuous reminder of the Handle brand promise, fostering a positive customer experience.

Image Nº 012—Look/Feel Good (Digital)

This slogan serves as both a mantra and a promise. Crafted into a sub-brand mark, it clearly and simply represents the barbershop's ethos.

Look and Feel Good typographic lockup with barber shears, graphic design lockup for Handle Barbershop in Little Rock, Arkansas Made by Unbound Collective
Look and Feel Good typographic lockup with barber shears, graphic design lockup for Handle Barbershop in Little Rock, Arkansas—installed on front door glass Made by Unbound Collective
handle barbershop
Client: Handle Barbershop

Photography: Sage Sizer
Ⓒ 2025 Unbound Collective

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customization
Customization Process Logo Lockup for Unbound

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