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Handle Barbershop
Our Role
BRAND IDENTITY
ART DIRECTION
LOGO & ID SYSTEMS
ILLUSTRATION
TYPOGRAPHIC DESIG
WAYFINDING & SIGNAGE
Handle is an expert barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.
Image Nº 001—Handle Barbershop Logo
The Handle Barbershop logo employs fine rules for shadow-play, crafting a barber’s parlor pole that alludes to the letter "H," honoring the heritage of vintage typography.
Image Nº 002—Classic Color Palette
A minimal yet high-contrast Americana color palette defines a classic visual voice that resonates with timeless elegance.
Image Nº 003—Handle Barbershop Overview
Situated in a first-floor suite, Handle barbershop features premium features found within an established, masculine environment.
Image Nº 005—Logo and Logotype
In some instances, the logotype is used in place of the full logo lockup to maintain brand clarity and simplicity.
Image Nº 004—Handle Barbershop Exterior Wedge Sign
Custom signage anchors the shop with a prominent blade motif on its exterior.
Image Nº 006—Alain "Pachi" Ravelo
Alain "Pachi" Ravelo is a distinguished barber and gentleman whose demeanor has become synonymous with the Handle Barbershop brand.
Image Nº 007—Window Graphics
Integrating digital type with custom, Victorian-inspired barbershop lettering, the window graphics blend historical and modern design.
Image Nº 008—Window Graphics in Application
Vinyl decal applications welcome patrons and engage passersby along Little Rock’s Main Street, enhancing the shop’s street presence.
Image Nº 009—Handle "H"Sub-Brand Mark
Designed for additional merchandise and general collateral, this brand mark is meant to pair with parent brand marks.
Image Nº 010—One The Edge Sub-Brand Mark
Situated on the edge of Sixth and Main in Little Rock, the address provided the opportunity to make a text play on the concept of a sharpened edge.
Image Nº 011—Handle Sans Custom Lettering
With nearly a quarter of the English alphabet represented in the logotype, we expanded the set to include remaining glyphs for use as the primary headline typeface.
Image Nº 013—Look/Feel Good (Signage)
Strategically placed at the entryway, this emblem acts as a continuous reminder of the Handle brand promise, fostering a positive customer experience.
Image Nº 012—Look/Feel Good (Digital)
This slogan serves as both a mantra and a promise. Crafted into a sub-brand mark, it clearly and simply represents the barbershop's ethos.
Client: Handle Barbershop
Photography: Sage Sizer
Photography: Sage Sizer
Ⓒ 2025 Unbound Collective
WORK WITH UNBOUND
01
Compass
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
More About Compass
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02
curation
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
More About Curation
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03
customization
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
More About Customization
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UNBOUND SELECTED WORK
Below is a body of selected work that is guided by the Compass session. Compass is the foundation of all of the work we do at Unbound.
001
Kvinna Studio
007
Poco's Beer, Wine, and Spirits
006
Better Fellas
005
Fletcher Sparrow Capital Management
004
Handle Barbershop
003
MedTrust Health Alliance
002
The Ouachitas
