Handle Barbershop

Our Role
Art Direction
Brand Identity
Illustration
Logo and ID Systems
Typographic Design
Wayfinding and Signage

Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

Our Objective
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Our Objective
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Our Objective
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001 — Handle Barbershop Logo Lockup

The Handle Barbershop logo employs fine rules for shadow-play, crafting a barber’s parlor pole that subtly alludes to the letter "H," honoring the heritage of vintage typography.

"H" Barber Parlor Pole Vintage Typographic Glyph Primary Brand Mark for Handle Barbershop in Little Rock, Arkansas.
Nº 002 — Classic Color Palette

A minimal yet high-contrast Americana color palette defines the classic visual voice of the brand, resonating with timeless elegance.

Cohesive Branded Color Palette for Handle Barbershop in Little Rock, Arkansas.
Nº 003 — Handle Barbershop Overview

Situated in a first-floor suite, Handle barbershop is outfitted with all the premium fixtures one anticipates in a masculine establishment.

Interior Design of Handle Barbershop in Little Rock, AR
Nº 004 — Handle Barbershop Wedge Sign

Custom signage, designed to anchor the corner of the shop, featureing a prominent blade motif on its exterior.

Nº 005 — Logo & Logotype

In specific instances, the logotype is utilized instead of the full logo lockup to maintain brand clarity and simplicity.

Nº 004 — Handle Barbershop Wedge Sign

Custom signage, designed to anchor the corner of the shop, featureing a prominent blade motif on its exterior.

Nº 005 — Logo & Logotype

In specific instances, the logotype is utilized instead of the full logo lockup to maintain brand clarity and simplicity.

Custom signage design and sign install for Handle Barbershop in Little Rock, Arkansas. Sign by Adams Sign.
Handle "H" Vintage Parlor Pole Shadow logo and custom logotype for Handle Barbershop in Little Rock, Arkansas.
Nº 006 — Alain "Pachi" Ravelo

Alain "Pachi" Ravelo is a distinguished barber whose gentlemanly demeanor has become synonymous with the Handle Barbershop brand.

Nº 007 — Window Graphics

Integrating digital type with custom Victorian-inspired barbershop lettering, the window graphics blend historical and modern design.

Victorian-inspired window detail graphic design and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.
Nº 008 — Window Graphics in Application

Vinyl decal applications welcome patrons and engage passersby along Little Rock’s Main Street, enhancing the shop’s street presence.

Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.
Nº 009 — Handle "H" Sub-Brand Mark

Designed for additional merchandise and general collateral, this brand mark is meant to pair with parent brand marks.

Nº 010 — One The Edge Sub-Brand Mark

Situated on the edge of Sixth and Main in Little Rock, the address provided the opportunity to make a text play on the concept of a sharpened edge.

"H" Sub-Brand Mark, Two-Color for Handle Barbershop in Little Rock, Arkansas.
"H" Sub-Brand Mark Reversed, Single Color for Handle Barbershop in Little Rock, Arkansas.
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On The Edge of Sixth and Main Sub-Brand Mark and Badge Design for Handle Barbershop in Little Rock, Arkansas.
On The Edge of Sixth and Main Sub-Brand Mark and Badge Design for Handle Barbershop in Little Rock, Arkansas.
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Nº 011 — Handle Sans Custom Lettering

With nearly a quarter of the English alphabet represented in the logotype, we expanded the set to include remaining glyphs for use as the primary headline typeface.

Handle Sans, vintage custom lettering, and type glyphs for Handle Barbershop in Little Rock, Arkansas.
Nº 012 — Look/Feel Good (Digital)

This slogan serves as both a mantra and a promise—elegantly crafted into a sub-brand mark that encapsulates the barbershop's ethos right at the front door.

Nº 013 — Look/Feel Good (Signage)

Strategically placed at the entryway, this emblem acts as a continuous reminder of the Handle brand promise, fostering a positive customer experience.

Nº 012 — Look/Feel Good (Digital)

This slogan serves as both a mantra and a promise—elegantly crafted into a sub-brand mark that encapsulates the barbershop's ethos right at the front door.

Nº 013 — Look/Feel Good (Signage)

Strategically placed at the entryway, this emblem acts as a continuous reminder of the Handle brand promise, fostering a positive customer experience.

Look and Feel Good typographic lockup with barber shears, graphic design lockup for Handle Barbershop in Little Rock, Arkansas.
Look and Feel Good typographic lockup with barber shears, graphic design lockup for Handle Barbershop in Little Rock, Arkansas—installed on front door glass.

Client........Handle Barbershop
Photography...Sage Duke

© 

.........Unbound Collective

Selected Work

001
Kvinna Studio
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Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

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An overview of brand identity design, logo design, stationery, photography, print design, and collateral for Kvinna Studio in Little Rock, Arkansas.
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002
The Ouachitas
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The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

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Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.
Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.
Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas
Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas.
Graphic Design, restaurant illustration and Americana typography for menus at The Ouachitas in Mena, Arkansas.
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003
MedTrust Health Alliance
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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

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Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.
MedTrust Business Card Design Back with Transparency Art Direction.
Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet.
MedTrust branded, die-cut sales  pocket folder package design showing semi-open view.
MedTrust art direction, iconography, and slide deck presentation in brand identity motif.
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004
Handle Barbershop
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Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

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Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.
Interior Design of Handle Barbershop in Little Rock, AR
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005
Fletcher Sparrow Capital Management
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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

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Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.
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006
Better Fellas
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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

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Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp
Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas.
Premium letterpress business card design with embossed, and matte foil Better Fellas logotype.
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007
Poco's Beer, Wine, and Spirits
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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

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Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration printed on paper sack for liquor store brand identity collateral.
Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas.
Custom, condensed, vintage western slab serif typeface, Poke promotional graphic.
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