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Better Fellas
Our Role
BRAND STRATEGY
BRAND IDENTITY
ART DIRECTION
NOMENCLATURE
LOGO & ID SYSTEMS
PACKAGE DESIGN
ILLUSTRATION
PRINT COLLATERAL
MESSAGING & VOICE
BRAND POSITIONING
SOP DEVELOPMENT
CUSTOM DEVELOPMENT
WEBSITE DEVELOPMENT
Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.
Image Nº 001—Better Fellas Logotype
The Better Fellas logotype merges a trendy yet carefree spirit. It features a refined hybrid of geeky mono-space and script typography.
Image Nº 003—Better Fellas Sub-Brand
Occasionally, the essence of a sub-brand is captured simply by typesetting a unique, family-style Goudy Black, with exceptionally tight kerning.
Image Nº 002—Better Fellas Badge
This badge, while less sleek than the isolated logotype, provides a centric and concise depiction of the the diverse endeavors Better Fellas pursues.
Image Nº 004—Earthy, Masculine Colors
Earth tones define the brand identity with scattered accents contè-colored orange. This strategically draws attention within compositions.
Image Nº 006—Digital Textures to Match
This overview showcases the website in desktop view, featuring custom development and animations that enhance user engagement.
Image Nº 006—Digital Textures to Match
We strategically insert color-matched paper textures across all digital touchpoints to maintain color and texture consistency.
Image Nº 007—A Playful Voice
The brand's copy is intentionally pompous yet playful, supporting the lighthearted but effective results of the ROI Better Fellas yields in their clients' PPC efforts.
Image Nº 008—Letterpress Business Cards
Premium letterpress business cards are hand-embellished with a personalized stamp, showcasing the full Better Fellas Badge asset.
Image Nº 009—Data Collection Pop-Up
This sample demonstrates data collection and text hierarchy for an effective call-to-action, designed to engage and convert.
Image Nº 010—Business Card Front
Featuring an embossed logotype with matte ivory foil stamping, these business cards add a tactile quality to the brand identity.
Image Nº 011—Agency Vs. PPC
This playful chart contrasts the streamlined efficiency of an exclusive pay-per-click agency with the comprehensive services of a traditional all-inclusive agency.
Image Nº 013—Website Footer
The website footer embraces a playful tone, carefully balanced to avoid sounding overly pompous.
Image Nº 012—Website CTA
All website calls to action are direct and concise, leading users to a pricing calculator designed to filter out unqualified prospects.
Image Nº 014—Custom Slider for Simple User Experience
A custom slider incorporates five JavaScript variables to convey the nuances of partnering with Better Fellas. Dynamic pricing breakpoints offer a more engaging and effective alternative to traditional pricing tables.
Image Nº 015—Project Proposal Stamp Design
This design features a stylized rendering of the Unbound Collective office, reimagined as the Better Fellas headquarters, acknowledging the origins of our collaborative business efforts.
Client: Better Fellas
Photography: Sarah Oden
Photography: Sarah Oden
Ⓒ 2025 Unbound Collective
Unbound selected work
Below is a body of selected work that is guided by the Compass session. Compass is the foundation of all of the work we do at Unbound.
007
Poco's Beer, Wine, and Spirits
006
Better Fellas
005
Fletcher Sparrow Capital Management
004
Handle Barbershop
003
MedTrust Health Alliance
002
The Ouachitas
001
Kvinna Studio
