Better Fellas

Our Role

BRAND STRATEGY
BRAND IDENTITY
ART DIRECTION
NOMENCLATURE
LOGO & ID SYSTEMS
PACKAGE DESIGN
ILLUSTRATION
PRINT COLLATERAL
MESSAGING & VOICE
BRAND POSITIONING
SOP DEVELOPMENT
CUSTOM DEVELOPMENT
WEBSITE DEVELOPMENT

Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

Image Nº 001—Better Fellas Logotype

The Better Fellas logotype merges a trendy yet carefree spirit. It features a refined hybrid of geeky mono-space and script typography.

Logotype design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Collective

Image Nº 003—Better Fellas Sub-Brand

Occasionally, the essence of a sub-brand is captured simply by typesetting a unique, family-style Goudy Black, with exceptionally tight kerning.

Image Nº 002—Better Fellas Badge

This badge, while less sleek than the isolated logotype, provides a centric and concise depiction of the the diverse endeavors Better Fellas pursues.

Descriptive typographic badge logo design for Better Fellas, pay-per-click agency Made by Unbound Collective
Better Fellas type design set in Goudy Black, as a sub brand identity logotype for Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Collective

Image Nº 004—Earthy, Masculine Colors

Earth tones define the brand identity with scattered accents contè-colored orange. This strategically draws attention within compositions.

Cohesive Branded Color Palette for Better Fellas, Pay-Per-Click Specialists Made by Unbound Collective

Image Nº 006—Digital Textures to Match

This overview showcases the website in desktop view, featuring custom development and animations that enhance user engagement.

Image Nº 006—Digital Textures to Match

We strategically insert color-matched paper textures across all digital touchpoints to maintain color and texture consistency.

Cohesive Branded Color Palette as Paper Textures for Better Fellas Brand Identity Design Made by Unbound Branding Company

Image Nº 007—A Playful Voice

The brand's copy is intentionally pompous yet playful, supporting the lighthearted but effective results of the ROI Better Fellas yields in their clients' PPC efforts.

typographic hierarchy, including larish neue, baton, and apercu typefaces for better fellas, pay-per-click agency in Little Rock, Arkansas Made by Unbound Branding Company

Image Nº 008—Letterpress Business Cards

Premium letterpress business cards are hand-embellished with a personalized stamp, showcasing the full Better Fellas Badge asset.

Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp Made by Unbound Branding Company

Image Nº 009—Data Collection Pop-Up

This sample demonstrates data collection and text hierarchy for an effective call-to-action, designed to engage and convert.

Image Nº 010—Business Card Front

Featuring an embossed logotype with matte ivory foil stamping, these business cards add a tactile quality to the brand identity.

Premium letterpress business card design with embossed, and matte foil Better Fellas logotype Made by Unbound Branding Company

Image Nº 011—Agency Vs. PPC

This playful chart contrasts the streamlined efficiency of an exclusive pay-per-click agency with the comprehensive services of a traditional all-inclusive agency.

typographic hierarchy comparison infographic, including larish neue, mabry, and baton typefaces for better fellas, pay-per-click agency in Little Rock, Arkansas Made by Unbound Branding Company

Image Nº 013—Website Footer

The website footer embraces a playful tone, carefully balanced to avoid sounding overly pompous.

Image Nº 012—Website CTA

All website calls to action are direct and concise, leading users to a pricing calculator designed to filter out unqualified prospects.

typographic hierarchy, including larish neue, baton, and apercu typefaces for better fellas, pay-per-click agency in Little Rock, Arkansas Made by Unbound Branding Company
Logotype design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas, including address and friendly messaging in type lockup Made by Unbound Branding Company

Image Nº 014—Custom Slider for Simple User Experience

A custom slider incorporates five JavaScript variables to convey the nuances of partnering with Better Fellas. Dynamic pricing breakpoints offer a more engaging and effective alternative to traditional pricing tables.

Javascript, programming, custom web design solution for better fellas, pay-per-click agency in Little Rock, Arkansas Made by Unbound Branding Company

Image Nº 015—Project Proposal Stamp Design

This design features a stylized rendering of the Unbound Collective office, reimagined as the Better Fellas headquarters, acknowledging the origins of our collaborative business efforts.

Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Branding Company
Client: Better Fellas
Photography: Sarah Oden
Ⓒ 2025 Unbound Collective

WORK WITH UNBOUND

Customize Your Branding and Marketing

Create memorable experiences that drive revenue growth

Get Started Now
01
Compass
Compass Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Compass
02
curation
Curation Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Curation
03
customization
Customization Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Customization

unbound case studies

Our marketing case studies outline the success stories of our proven strategies. We’re your partner in fueling business growth, from creating a new brand to scaling an established business.

$750,000+

In Sales with Optimized Spend, Reduced Wasted Impressions, and Increased Brand Awareness.

LEARN HOW WE built a neighborhood selection model to prioritize areas of interest based on home value, renovation activity, and historical spending to maximize Sideco's budget and reach qualified buyers.

view case study
1,000+

Hard-To-Reach Trade Workers Categorized, and Signed Up for Marketing Communication.

LEARN HOW WE DEVELOPED CUSTOM KIOSKS FOR EACH R&E STORE TO CAPTURE THE ATTENTION AND CONTACT INFORMATION OF THEIR DIVERSE RANGE OF CUSTOMER DEMOGRAPHICS.

view case study
1,000+

Festival Attendees Unite at One of the Largest Community Gatherings Hosted in Mena, AR.

LEARN HOW Shady Mountain Beer Fest established The Ouachitas in their community, proving that large, coordinated events could succeed and energize a RURAL ARKANSAS TOWN.

view case study
5 of 8

High-Profile Sales Closed with Event Branding, Presentation Materials, and Sales Collateral.

SEE HOW A LUXURIOUS BEACH RETREAT AND CUSTOM SALES COLLATERAL HELPED MEDTRUST CLOSE LARGE LONG-TERM CLIENT DEALS.

view case study
67

Franchise Locations Across the Country.
One Streamlined Menu Pricing Solution.

LEARN HOW WE USE AUTOMATION TO MAKE SERVICE PRICING AND MESSAGING  UNIQUE FOR EACH V’S BARBERSHOP FRANCHISE ACROSS AMERICA.

view case study
100+

Potential Franchise Leads without Costly Aggregators

Unbound improved the lead conversion potential for V's Barbershop with a customizable, in-house strategy.

view case study
20+

Coffee Roasts Organized into a Clear, Color-
Driven Label System.

We designed a system to streamline internal organization and user experience of retail and wholesale bags.

view case study

UNBOUND SELECTED WORK

Explore our selected work for insight into our process, our capabilities, and our results.

007

Poco's Beer, Wine, and Spirits

view more

Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

view work
Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration printed on paper sack for liquor store brand identity collateral by Unbound Branding Agency
Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas by Unbound Branding Agency
006

Better Fellas

view more

Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

view work
Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp Made by Unbound Branding Company
Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Branding Company
Premium letterpress business card design with embossed, and matte foil Better Fellas logotype Made by Unbound Branding Company
005

Fletcher Sparrow Capital Management

view more

Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

view work
Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors Made by Unbound Branding Company
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.
004

Handle Barbershop

view more

Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

view work
Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.
Interior Design of Handle Barbershop in Little Rock, AR
003

MedTrust Health Alliance

view more

MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

view work
Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.
MedTrust Business Card Design Back with Transparency Art Direction.
Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet.
MedTrust branded, die-cut sales  pocket folder package design showing semi-open view.
MedTrust art direction, iconography, and slide deck presentation in brand identity motif.
002

The Ouachitas

view more

The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

view work
Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.
Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.
Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas
Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
Graphic Design, restaurant illustration and Americana typography for menus at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
001

Kvinna Studio

view more

Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

view work
An overview of brand identity design, logo design, stationery, photography, print design, and collateral for Kvinna Studio in Little Rock, Arkansas Made by Unbound Brand Consultants