Image NÂș 001âBetter Fellas Logotype
The Better Fellas logotype merges a trendy yet carefree spirit. It features a refined hybrid of geeky mono-space and script typography.

Image NÂș 002âBetter Fellas Badge
This badge, while less sleek than the isolated logotype, provides a centric and concise depiction of the the diverse endeavors Better Fellas pursues.
Image NÂș 003âBetter Fellas Sub-Brand
Occasionally, the essence of a sub-brand is captured simply by typesetting a unique, family-style Goudy Black, with exceptionally tight kerning.


Image NÂș 004âEarthy, Masculine Colors
Earth tones define the brand identity with scattered accents contĂš-colored orange. This strategically draws attention within compositions.

Image NÂș 005âWebsite Overview
This overview showcases the website in desktop view, featuring custom development and animations that enhance user engagement.
Image NÂș 006âDigital Textures to Match
We strategically insert color-matched paper textures across all digital touchpoints to maintain color and texture consistency.

Image NÂș 007âA Playful Voice
The brand's copy is intentionally pompous yet playful, supporting the lighthearted but effective results of the ROI Better Fellas yields in their clients' PPC efforts.

Image NÂș 008âLetterpress Business Cards
Premium letterpress business cards are hand-embellished with a personalized stamp, showcasing the full Better Fellas Badge asset.

Image NÂș 009âData Collection Pop-Up
This sample demonstrates data collection and text hierarchy for an effective call-to-action, designed to engage and convert.

Image NÂș 010âBusiness Card Front
Featuring an embossed logotype with matte ivory foil stamping, these business cards add a tactile quality to the brand identity.

Image NÂș 011âAgency Vs. PPC
This playful chart contrasts the streamlined efficiency of an exclusive pay-per-click agency with the comprehensive services of a traditional all-inclusive agency.

Image NÂș 012âWebsite CTA
All website calls to action are direct and concise, leading users to a pricing calculator designed to filter out unqualified prospects.
Image NÂș 013âWebsite Footer
The website footer embraces a playful tone, carefully balanced to avoid sounding overly pompous.


Image NÂș 014âCustom Slider for Simple User Experience
A custom slider incorporates five JavaScript variables to convey the nuances of partnering with Better Fellas. Dynamic pricing breakpoints offer a more engaging and effective alternative to traditional pricing tables.

Image NÂș 015âProject Proposal Stamp Design
This design features a stylized rendering of the Unbound Collective office, reimagined as the Better Fellas headquarters, acknowledging the origins of our collaborative business efforts.

Below are the results that came from a Compass session. Compass is the foundation of all the work we do at Unbound.