Inspired by a sparrow clinching an arrow in mid-flight, we created a dynamic brand mark that ascends upward to the right, symbolizing market growth and promising returns on investment. This brand mark, strategically positioned in various applications, serves as a visual anchor, guiding the viewer's attention to key messages and reinforcing the fund's focus on upward momentum.

The traditional, flat design of the Fletcher Sparrow brand mark was meticulously crafted to translate seamlessly into luxury print materials, such as the matte brass foiling that embellishes their stationery. Complementing this, the typographic palette and printed collateral are designed to deliver quarterly market performance updates to investors, with each report carefully curated to detail the nuances of their investment strategies.

The result is a brand identity that conveys trust and professionalism, helping Fletcher Sparrow Capital Management attract new investors, even in the face of the volatile markets that have characterized the period since this project was completed. With a versatile array of brand assets at their disposal, the young professionals behind Fletcher Sparrow now project the image of an established, credible fund.