Little Rock, AR

° F

Fletcher Sparrow Capital Management

HOME

→

—selected work

→

——005 FLETCHER SPARROW

→

Our Role

Brand Identity
Logo and ID Systems
Print Collateral

Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

Image Nº 001—Fletcher Sparrow Logotype

The Fletcher Sparrow logotype embodies a blend of traditional luxury and contemporary simplicity.

Fletcher Sparrow Capital Management Hedge Fund logotype Made by Unbound Branding Company

Image Nº 003—Fletcher Sparrow Logo (B)

Image Nº 002—Fletcher Sparrow Logo (A)

The primary brand mark features an elaborate depiction of a sparrow in flight, clutching an upward-pointing arrow that symbolizes market growth.

Image Nº 004—A Traditional Palette

The color scheme is intentionally restrained, utilizing only the hues found within the brand marks—aside from numerical chart depiction.

Cohesive Branded Color Palette for Hedge Fund, Fletcher Sparrow Capital Management Made by Unbound Branding Company

Image Nº 005—Premium Business Cards

The executive team's business cards are crafted from matte brass foil and letterpress printed. These designs present a sophisticated, compelling impression to prospective investors.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.

Image Nº 007—Matte-Brass Foil

Employing matte-brass foil stamped on matching blue stock with the logotype only, these elements use minimalism to convey a sense of wealth and sophistication.

Image Nº 006—Quarterly Investor Updates

We established a template system to consistently produce and communicate quarterly investor updates via mail.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection Made by Unbound Branding Company

Image Nº 008—Quarterly Print Newsletter

Each quarterly newsletter showcases a cover spread and a personal letter to investors, designed to maintain engagement and provide insightful updates in the market.

Image Nº 009—Quarterly Digital Newsletters

Complementing our print offerings, we also distribute digital versions of the newsletters to enrich the Fletcher Sparrow archive.

Fletcher Sparrow

——005 FLETCHER SPARROW

→

Client: Fletcher Sparrow Capital Management
Photography: Sarah Oden

WORK WITH UNBOUND

Customize Your Branding and Marketing

Create memorable experiences that drive revenue growth

Get Started Now

→

Compass

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Compass

→

curation

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Curation

→

customization

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Customization

→

unbound case studies

Our marketing case studies outline the success stories of our proven strategies. We’re your partner in fueling business growth, from creating a new brand to scaling an established business.

Marketing Results

VIEW OUR MARKETING CASE STUDIES

→

$750k

In Sales with Optimized Spend, Reduced Wasted Impressions, and Increased Brand Awareness.

LEARN HOW WE built a neighborhood selection model to prioritize areas of interest based on home value, renovation activity, and historical spending to maximize Sideco's budget and reach qualified buyers.

view case study

→

1,000+

Hard-To-Reach Trade Workers Categorized, and Signed Up for Marketing Communication.

LEARN HOW WE DEVELOPED CUSTOM KIOSKS FOR EACH R&E STORE TO CAPTURE THE ATTENTION AND CONTACT INFORMATION OF THEIR DIVERSE RANGE OF CUSTOMER DEMOGRAPHICS.

view case study

→

Franchise Locations Across the Country.
One Streamlined Menu Pricing Solution.

LEARN HOW WE USE AUTOMATION TO MAKE SERVICE PRICING AND MESSAGING UNIQUE FOR EACH V’S BARBERSHOP FRANCHISE ACROSS AMERICA.

view case study

→

1,000+

Festival Attendees Unite at One of the Largest Community Gatherings Hosted in Mena, AR.

LEARN HOW Shady Mountain Beer Fest established The Ouachitas in their community, proving that large, coordinated events could succeed and energize a RURAL ARKANSAS TOWN.

view case study

→

5 of 8

High-Profile Sales Closed with Event Branding, Presentation Materials, and Sales Collateral.

SEE HOW A LUXURIOUS BEACH RETREAT AND CUSTOM SALES COLLATERAL HELPED MEDTRUST CLOSE LARGE LONG-TERM CLIENT DEALS.

view case study

→

UNBOUND SELECTED WORK

Explore our selected work for insight into our process, our capabilities, and our results.

Selected Work

view all selected work

→

007

Poco's Beer, Wine, and Spirits

→

Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

view work

→

006

Better Fellas

→

Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

view work

→

Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp Made by Unbound Branding Company

Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Branding Company

Premium letterpress business card design with embossed, and matte foil Better Fellas logotype Made by Unbound Branding Company

005