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2901 W. Markham St.
Little Rock, AR 72205
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M-F: 9:00 AM – 5:00 PM
By Appointment Only*
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Fletcher Sparrow Capital Management

Our Role
Brand Identity
Logo and ID Systems
Print Collateral

Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

Our Objective
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Our Objective
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Our Objective
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Nº 001 — Fletcher Sparrow Logotype

The Fletcher Sparrow logotype embodies a blend of traditional luxury and contemporary simplicity.

Fletcher Sparrow Capital Management Hedge Fund logotype.
Nº 002 — Fletcher Sparrow Logo (A)

The primary brand mark features an elaborate depiction of a sparrow in flight, clutching an upward-pointing arrow to symbolize market growth.

Nº 003 — Fletcher Sparrow Logo (B)

Nº 002 — Fletcher Sparrow Logo (A)

The primary brand mark features an elaborate depiction of a sparrow in flight, clutching an upward-pointing arrow to symbolize market growth.

Nº 003 — Fletcher Sparrow Logo (B)

Fletcher Sparrow Capital Management Hedge Fund logo illustration with a sparrow, arrow, and fletchings, as well as "FS" monogram.
Fletcher Sparrow Capital Management Hedge Fund logo illustration with a sparrow, arrow, and fletchings.
Nº 004 — A Traditional Palette

The color scheme is intentionally restrained, utilizing only the hues found within the brand marks—except when depicting numerical charts.

Cohesive Branded Color Palette for Hedge Fund, Fletcher Sparrow Capital Management.
Nº 005 — Premium Business Cards

The executive team's business cards are crafted from matte brass foil and letterpress printed, projecting sophistication and making a compelling impression on prospective investors.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.
Nº 006 — Quarterly Investor Updates

We established a template system to consistently produce and disseminate quarterly investor updates via mail.

Nº 007 — Matte-Brass Foil

Employing matte-brass foil stamped on matching blue stock with the logotype only, these elements exude understated minimalism and convey a sense of wealth and sophistication.

Nº 006 — Quarterly Investor Updates

We established a template system to consistently produce and disseminate quarterly investor updates via mail.

Nº 007 — Matte-Brass Foil

Employing matte-brass foil stamped on matching blue stock with the logotype only, these elements exude understated minimalism and convey a sense of wealth and sophistication.

Zoomed in detail portfolio photography of Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.
Nº 008 — Quarterly Print Newsletters

Each quarterly newsletter showcases a cover spread and a personal letter to investors, designed to maintain engagement and provide insightful updates in the market.

Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors.
Nº 009 — Quarterly Digital Newsletters

Complementing our print offerings, we also distribute digital versions of the newsletters to enrich the Fletcher Sparrow archive.

Digital Spread of Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors.
Digital Spread of Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors.
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Client...........Fletcher Sparrow Capital Management
Photography......Sarah Oden

© 

............Unbound Collective

Selected Work

001
Kvinna Studio
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Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

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An overview of brand identity design, logo design, stationery, photography, print design, and collateral for Kvinna Studio in Little Rock, Arkansas.
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002
The Ouachitas
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The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

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Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.
Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.
Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas
Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas.
Graphic Design, restaurant illustration and Americana typography for menus at The Ouachitas in Mena, Arkansas.
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003
MedTrust Health Alliance
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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

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Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.
MedTrust Business Card Design Back with Transparency Art Direction.
Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet.
MedTrust branded, die-cut sales pocket folder package design showing semi-open view.
MedTrust art direction, iconography, and slide deck presentation in brand identity motif.
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004
Handle Barbershop
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Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

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Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.
Interior Design of Handle Barbershop in Little Rock, AR
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005
Fletcher Sparrow Capital Management
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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

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Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.
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006
Better Fellas
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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

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Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp
Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas.
Premium letterpress business card design with embossed, and matte foil Better Fellas logotype.
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007
Poco's Beer, Wine, and Spirits
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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

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Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration printed on paper sack for liquor store brand identity collateral.
Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas.
Custom, condensed, vintage western slab serif typeface, Poke promotional graphic.
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Office

2901 W. Markham St.
Little Rock, AR 72205
——
M-F: 9:00 AM – 5:00 PM
By Appointment Only*
Ⓒ   Unbound
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