Little Rock, AR

° F

Fletcher Sparrow Capital Management

Our Role

Brand Identity
Logo and ID Systems
Print Collateral

Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

Our Objective

Selling Luxury Services to High-Earners

Hedge Fund Backs Brand Identity Design

Fletcher Sparrow Capital Management, founded by two ambitious young professionals, faced the challenge of gaining the trust of a discerning demographic that values expertise, experience, and reliability. Understanding the importance of perception, the owners knew they needed a brand identity that exuded professionalism, sophistication, and the capability to forge strong connections with high-net-worth individuals.

Our Solution

RESULTS

Inspired by a sparrow clinching an arrow in mid-flight, we created a dynamic brand mark that ascends upward to the right, symbolizing market growth and promising returns on investment. This brand mark, strategically positioned in various applications, serves as a visual anchor, guiding the viewer's attention to key messages and reinforcing the fund's focus on upward momentum.

The traditional, flat design of the Fletcher Sparrow brand mark was meticulously crafted to translate seamlessly into luxury print materials, such as the matte brass foiling that embellishes their stationery. Complementing this, the typographic palette and printed collateral are designed to deliver quarterly market performance updates to investors, with each report carefully curated to detail the nuances of their investment strategies.

The result is a brand identity that conveys trust and professionalism, helping Fletcher Sparrow Capital Management attract new investors, even in the face of the volatile markets that have characterized the period since this project was completed. With a versatile array of brand assets at their disposal, the young professionals behind Fletcher Sparrow now project the image of an established, credible fund.

Nº 001 — Fletcher Sparrow Logotype

The Fletcher Sparrow logotype embodies a blend of traditional luxury and contemporary simplicity.

Fletcher Sparrow Capital Management Hedge Fund logotype Made by Unbound Branding Company

Nº 002 — Fletcher Sparrow Logo (A)

The primary brand mark features an elaborate depiction of a sparrow in flight, clutching an upward-pointing arrow to symbolize market growth.

Nº 003 — Fletcher Sparrow Logo (B)

Nº 002 — Fletcher Sparrow Logo (A)

The primary brand mark features an elaborate depiction of a sparrow in flight, clutching an upward-pointing arrow to symbolize market growth.

Nº 003 — Fletcher Sparrow Logo (B)

Nº 004 — A Traditional Palette

The color scheme is intentionally restrained, utilizing only the hues found within the brand marks—except when depicting numerical charts.

Cohesive Branded Color Palette for Hedge Fund, Fletcher Sparrow Capital Management Made by Unbound Branding Company

Nº 005 — Premium Business Cards

The executive team's business cards are crafted from matte brass foil and letterpress printed, projecting sophistication and making a compelling impression on prospective investors.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.

Nº 006 — Quarterly Investor Updates

We established a template system to consistently produce and disseminate quarterly investor updates via mail.

Nº 007 — Matte-Brass Foil

Employing matte-brass foil stamped on matching blue stock with the logotype only, these elements exude understated minimalism and convey a sense of wealth and sophistication.

Nº 006 — Quarterly Investor Updates

We established a template system to consistently produce and disseminate quarterly investor updates via mail.

Nº 007 — Matte-Brass Foil

Employing matte-brass foil stamped on matching blue stock with the logotype only, these elements exude understated minimalism and convey a sense of wealth and sophistication.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection Made by Unbound Branding Company

Nº 008 — Quarterly Print Newsletters

Each quarterly newsletter showcases a cover spread and a personal letter to investors, designed to maintain engagement and provide insightful updates in the market.

Nº 009 — Quarterly Digital Newsletters

Complementing our print offerings, we also distribute digital versions of the newsletters to enrich the Fletcher Sparrow archive.

Client...........Fletcher Sparrow Capital Management
Photography......Sarah Oden

............Unbound Collective

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Kvinna Studio

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Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

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