Fletcher Sparrow Capital Management
Logo and ID Systems
Print Collateral
Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.
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The Fletcher Sparrow logotype embodies a blend of traditional luxury and contemporary simplicity.
The primary brand mark features an elaborate depiction of a sparrow in flight, clutching an upward-pointing arrow to symbolize market growth.
The color scheme is intentionally restrained, utilizing only the hues found within the brand marks—except when depicting numerical charts.
The executive team's business cards are crafted from matte brass foil and letterpress printed, projecting sophistication and making a compelling impression on prospective investors.
We established a template system to consistently produce and disseminate quarterly investor updates via mail.
Employing matte-brass foil stamped on matching blue stock with the logotype only, these elements exude understated minimalism and convey a sense of wealth and sophistication.
Each quarterly newsletter showcases a cover spread and a personal letter to investors, designed to maintain engagement and provide insightful updates in the market.
Complementing our print offerings, we also distribute digital versions of the newsletters to enrich the Fletcher Sparrow archive.
Client...........Fletcher Sparrow Capital Management
Photography......Sarah Oden
©2024............Unbound Collective
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