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Medtrust Health Alliance
Our Role
BRAND STRATEGY
BRAND IDENTITY
ART DIRECTION
NOMENCLATURE
LOGO & ID SYSTEMS
EVENT STRATEGY
ICONOGRAPHY
PACKAGE DESIGN
ILLUSTRATION
PRINT COLLATERAL
SOP DEVELOPMENT
CUSTOM DEVELOPMENT
TEMPLATE DESIGN
MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.
Image Nº 001—Logo
The MedTrust logo features a shield-shaped, ribbon-fold fortress emblem, symbolizing the letter "M". It is paired with a logotype that epitomizes trust and assurance.
Image Nº 002—Color Palette
This palette comprises a selection of cool colors meticulously chosen to create a broad contrast range, ideal for developing gradient applications.
Image Nº 003—Sales Collateral Housing
A die-cut folder with spot-gloss finishing houses all branded sales collateral. We designed it for mailing or as a leave-behind with potential sales prospects.
Image Nº 004—Presentation Graphics
This segment highlights various brand components: glassmorphism, a robust type palette, iconography, drop-shadows, and a linear networking motif.
Image Nº 005—Glassmorphic Motif
Glassmorphism is a central motif in the MedTrust visual identity system, symbolizing transparency and trust throughout the brand.
Image Nº 006—Trust and Transparency
Trust and transparency are fundamental to MedTrust's operations. Our research pinpointed eight key differentiators from comparable GPOs, which are prominently featured on transparent, glassmorphic cards.
Image Nº 007—Icon Design
We developed custom iconography for primary procurement categories using a square grid.
Image Nº 008—Sales Flow Hierarchy
We helped streamline the sales process into steps to enhance user experience and overall understanding.
Image Nº 009—Impactful Business Cards
Business cards featuring a matte suede laminate on the reverse side.
Image Nº 011—Professional Headshots
Professionally lit and retouched headshots ensure that the first digital impression aligns with MedTrust prospect's first personal interaction.
Image Nº 010—Business Card Grid
A straightforward grid system helps rapid onboarding and scaling.
Image Nº 012—Branded Email Signatures
All associates display branded email signatures for brand trust, constantly reminding of the personal connection in every digital interaction.
Image Nº 013—Managing Partnerships
As relationships within the GPO evolve, we adhere to brand guidelines and ensure all vendors are represented with scalable, clean vector assets.
Image Nº 014—Developing Processes
We leveraged a variety of sales software to develop templates that aid with the acquisition process and enhance employee efficiency.
Image Nº 015—Presentation Graphics
The business's value proposition is simplified in a voice that resonates broadly, accompanied with engaging branded graphics.
Image Nº 016—Branded Event Collateral
A comprehensive suite of branded collateral was prepared for the annual MedTrust Embark Senior Living Summit in Palm Beach, Florida.
Image Nº 018—Medtrust Embark Stamp
This opportunity was used to loosely interpret the brand, creating an aesthetic that resonates with a luxurious three-day beach getaway.
Image Nº 017—Embark Summit Logotype
We developed a distinct logotype and themed color palette for the annual sales summit, naming it accordingly.
Image Nº 019—The Breakers® Illustration
A modern, monochrome illustration of The Breakers® Palm Beach Grand Resort, set within the MedTrust brand framework.
Image Nº 021—VIP Invites (Front and Back)
Early prospects received premium foil, die-cut, letterpress VIP invites, accompanied by a summit itinerary.
Image Nº 020—Summit Name Tags
Nametags designed for the summit include front-facing identification and a digital itinerary on the reverse.
Image Nº 022—Personally Stamped VIP Invites
The VIP invites in the style of of vintage airline tickets were personally stamped before being sent out.
Image Nº 023—VIP Invite Graphics
VIP invites provide front and back visuals necessary to engage prospects and facilitate summit attendance.
Image Nº 024—Summit Activities Map
A detailed map of the summit venue outlines all mandatory sessions, providing dates and locations to ensure attendee orientation.
Image Nº 025—VIP Welcome Packet
The complete guest collateral package spans from invitation to arrival at the resort, enhancing the guest experience.
Client: MedTrust Health Alliance
Photography: Sarah Oden
Photography: Sarah Oden
Ⓒ 2025 Unbound Collective
UNBOUND SELECTED WORK
Below is a body of selected work that is guided by the Compass session. Compass is the foundation of all of the work we do at Unbound.
007
Poco's Beer, Wine, and Spirits
006
Better Fellas
005
Fletcher Sparrow Capital Management
004
Handle Barbershop
003
MedTrust Health Alliance
002
The Ouachitas
001
Kvinna Studio
