Medtrust Health Alliance

Our Role

Art Direction
Brand Identity
Brand Strategy
Event Strategy
Iconography
Illustration
Logo and ID Systems
Nomenclature
Package Design
Print Collateral
SOP Development
Template Design
Custom Development

MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

Our Objective

Elevating a GPO's Brand to Match Its Expertise

Building a cohesive brand identity

MedTrust, a senior living Group Purchasing Organization (GPO), excelled at providing value to their clients through their expertise in negotiating the best prices for senior living facilities; however, they faced difficulty in articulating their brand message and lacked design cohesion across their marketing materials. While successful in their operations, MedTrust recognized the need for a brand identity that would truly reflect their professionalism and the significant value they brought to their clients.

Our Solution
Results

We began by distilling MedTrust's core purpose into a powerful guiding principle: "Keep patients at the forefront of your priorities. We will take care of the rest." This became the cornerstone of our branding strategy, infusing every aspect of their new identity with this patient-centric focus. We developed a cohesive visual identity that exuded trustworthiness and transparency, incorporating glassmorphism design elements to reinforce these qualities visually.

Our comprehensive rebrand encompassed everything from logo design and marketing collateral to digital presence, ensuring a consistent image across all touchpoints. We even extended this new brand identity to "Embark," a high-end senior living summit hosted by MedTrust—creating custom maps, invitations, and event collateral that showcased the company's professionalism and commitment to excellence.

The result was a transformed brand that not only reflected MedTrust's existing expertise and professionalism but also enhanced their ability to communicate their value proposition. This new, polished identity provided MedTrust with the tools to more effectively showcase their capabilities, reinforcing their position as a legitimate and trustworthy partner in the senior living industry and opening doors to engage with an even broader range of facilities.

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Nº 001 — MedTrust Logo

The MedTrust logo features a shield-shaped, ribbon-fold fortress emblem, symbolizing the letter "M". It is paired with a logotype that epitomizes trust and assurance.

Gradient Horizontal logo and logotype lockup for MedTrust Health Alliance in Fayetteville, Arkansas.
Two Color Horizontal logo and logotype lockup for MedTrust Health Alliance in Fayetteville, Arkansas.
Single Color Horizontal logo and logotype lockup for MedTrust Health Alliance in Fayetteville, Arkansas
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Nº 002 — Color Palette

This palette comprises a selection of cool colors meticulously chosen to create a broad contrast range, ideal for developing gradient applications.

Cohesive Branded Color Palette for MedTrust Health Alliance in Fayetteville, Arkansas.

Nº 003 — Sales Collateral Housing

A premium, die-cut folder with spot-gloss finishing houses all branded sales collateral. We designed it for mailing or as a leave-behind with potential sales prospects.

MedTrust branded, die-cut sales  pocket folder package design showing semi-open view.
MedTrust branded, die-cut sales  pocket folder package design showing open view.
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Nº 004 — Presentation Graphics

This segment highlights various brand components—glassmorphism, a robust type palette, iconography, drop-shadows, and a linear networking motif.

MedTrust art direction, iconography, and slide deck presentation in brand identity motif.

Nº 005 — Glassmorphic Motif

Glassmorphism is a central motif in the MedTrust visual identity system, symbolizing transparency and trust throughout the brand.

Glassmorphism brand motif for MedTrust Health Alliance in Fayetteville, Arkansas evoking trust and transparency, showing the MedTrust logo and logotype

Nº 006 — Trust & Transparency

Trust and transparency are fundamental to MedTrust's operations. Our research pinpointed eight key differentiators from comparable GPOs, which are prominently featured on transparent, glassmorphic cards.

Glassmorphism brand motif for MedTrust Health Alliance in Fayetteville, Arkansas evoking trust and transparency.

Nº 007 — Icon Design

We developed custom iconography for primary procurement categories using a square grid.

Iconography design for MedTrust Health Alliance in Fayetteville, Arkansas.
Iconography design for MedTrust Health Alliance in Fayetteville, Arkansas.
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Nº 008 — Sales Hierarchy

We helped streamline the sales acquisition process into numerical steps to enhance user experience and overall comprehension.

Brand motif and Typography for MedTrust Health Alliance in Fayetteville, Arkansas.

Nº 009 — Impactful Business Cards

Business cards featuring a matte suede laminate on the reverse side.

MedTrust Business Card Design Back with Transparency Art Direction.
Nº 010 — Business Card Grid

A straightforward grid system facilitates rapid onboarding and scaling.

Nº 011 — Quality Headshots

Professionally lit and retouched headshots ensure that the first digital impression aligns with MedTrust prospect's first personal interaction.

Nº 010 — Business Card Grid

A straightforward grid system facilitates rapid onboarding and scaling.

Nº 011 — Quality Headshots

Professionally lit and retouched headshots ensure that the first digital impression aligns with MedTrust prospect's first personal interaction.

MedTrust Business Card Design Back with Front Transparency Blur Art Direction.

Nº 012 — Branded Email Signatures

All associates display branded email signatures that reinforce the brand's trustworthiness, constantly reminding of the personal connection in every digital interaction.

Custom Spliced Email Signature Design for MedTrust Health Alliance in Fayetteville, Arkansas.

Nº 013 — Managing Partnerships

As relationships within the GPO evolve, we adhere to brand guidelines and ensure all vendors are represented with scalable, clean vector assets.

Slide deck showing vendor partnerships for MedTrust Health Alliance in Fayetteville, Arkansas.

Nº 014 — Developing Processes

We leveraged a variety of sales software to develop templates that aid with the acquisition process and enhance employee efficiency.

Digital branded, standard operating procedure, for MedTrust Health Alliance in Fayetteville, Arkansas.
Digital branded, standard operating procedure, for MedTrust Health Alliance in Fayetteville, Arkansas.
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Nº 015 — Presentation Graphics

The business's value proposition is simplified in a voice that resonates broadly, accompanied with engaging branded graphics.

MedTrust art direction, iconography, and slide deck presentation in brand identity motif.

Nº 016 — Branded Event Collateral

A comprehensive suite of branded collateral was prepared for the annual MedTrust Embark Senior Living Summit in Palm Beach, Florida.

Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet.
Nº 017 — Embark Summit Logotype

We developed a distinct logotype and a themed color palette for the annual sales summit, naming it accordingly.

Nº 018 — Medtrust Embark Stamp

This opportunity was used to loosely interpret the brand, creating an aesthetic that resonates with a luxurious three-day beach getaway.

Nº 017 — Embark Summit Logotype

We developed a distinct logotype and a themed color palette for the annual sales summit, naming it accordingly.

Nº 018 — Medtrust Embark Stamp

This opportunity was used to loosely interpret the brand, creating an aesthetic that resonates with a luxurious three-day beach getaway.

Logotype of the Embark Senior Living Summit for MedTrust Health Alliance in Fayetteville, Arkansas.
Embark Senior Living Summit VIP Invite Stamp for MedTrust Health Alliance in Fayetteville, Arkansas.

Nº 019 — The Breakers® Illustration

A modern, monochrome illustration of The Breakers® Palm Beach Grand Resort, harmoniously integrated within the MedTrust brand framework.

Digital segment of the Embark Senior Living Summit in-room print materials for MedTrust Health Alliance in Fayetteville, Arkansas, showing an on-brand illustration of The Breakers Palm Beach Resort
Nº 020 — Summit Nametags

Nametags designed for the summit include front-facing identification and a digital itinerary on the reverse.

Nº 021 — VIP Invites (Front and Back)

Early prospects received premium foil, die-cut, letterpress VIP invites, accompanied by a summit itinerary.

Nº 020 — Summit Nametags

Nametags designed for the summit include front-facing identification and a digital itinerary on the reverse.

Nº 021 — VIP Invites (Front and Back)

Early prospects received premium foil, die-cut, letterpress VIP invites, accompanied by a summit itinerary.

Personalized and branded name tags for the Embark Senior Living Summit for MedTrust Health Alliance in Fayetteville, Arkansas.
Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas, showing an on-brand illustration of The Breakers Palm Beach Resort

Nº 022 — Personally Stamped VIP Invites

The VIP invites, reminiscent of vintage airline tickets, were personally stamped before dispatch.

Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.

Nº 023 — VIP Invite (Digital)

Digital VIP invites provide comprehensive front and back visuals necessary to engage prospects and facilitate summit attendance.

Digital version of the Embark Senior Living Summit VIP invite for MedTrust Health Alliance in Fayetteville, Arkansas, showing an on-brand illustration of The Breakers Palm Beach Resort
Digital version of the Embark Senior Living Summit VIP invite for MedTrust Health Alliance in Fayetteville, Arkansas.
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Nº 024 — Summit Activities Map

A detailed map of the summit venue outlines all mandatory sessions, providing dates and locations to ensure attendee orientation.

Digital Communication Materials map of The Breakers Resort for the Embark Senior Living Summit for MedTrust Health Alliance in Fayetteville, Arkansas.

Nº 025 — VIP Welcome Packet

The complete guest collateral package spans from invitation to arrival at the resort, enhancing the guest experience.

Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet.

Client........Medtrust Health Alliance
Photography...Sarah Oden

© 

.........Unbound Collective

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OUR PROCESS
01
Compass
Compass Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

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02
curation
Curation Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

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03
customization
Customization Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Customization

Selected Work

001

Kvinna Studio

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Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

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An overview of brand identity design, logo design, stationery, photography, print design, and collateral for Kvinna Studio in Little Rock, Arkansas.
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002

The Ouachitas

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The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

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Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.
Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.
Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas
Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas.
Graphic Design, restaurant illustration and Americana typography for menus at The Ouachitas in Mena, Arkansas.
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003

MedTrust Health Alliance

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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

View Full Project
Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.
MedTrust Business Card Design Back with Transparency Art Direction.
Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet.
MedTrust branded, die-cut sales  pocket folder package design showing semi-open view.
MedTrust art direction, iconography, and slide deck presentation in brand identity motif.
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004

Handle Barbershop

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Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

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Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.
Interior Design of Handle Barbershop in Little Rock, AR
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005

Fletcher Sparrow Capital Management

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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

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Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.
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006

Better Fellas

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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

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Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp
Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas.
Premium letterpress business card design with embossed, and matte foil Better Fellas logotype.
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007

Poco's Beer, Wine, and Spirits

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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

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Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration printed on paper sack for liquor store brand identity collateral.
Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas.
Custom, condensed, vintage western slab serif typeface, Poke promotional graphic.
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