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Medtrust Health Alliance
Our Role
BRAND STRATEGY
BRAND IDENTITY
PHOTOGRAPHY & ART DIRECTION
NOMENCLATURE
LOGO DESIGN
ICONOGRAPHY
PACKAGE & LABEL DESIGN
EVENT STRATEGY
MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.
Image NÂș 001âLogo
The MedTrust logo features a shield-shaped, ribbon-fold fortress emblem, symbolizing the letter "M". It is paired with a logotype that epitomizes trust and assurance.
Image NÂș 002âColor Palette
This palette comprises a selection of cool colors meticulously chosen to create a broad contrast range, ideal for developing gradient applications.
Image NÂș 003âSales Collateral Housing
A die-cut folder with spot-gloss finishing houses all branded sales collateral. We designed it for mailing or as a leave-behind with potential sales prospects.
Image NÂș 004âPresentation Graphics
This segment highlights various brand components: glassmorphism, a robust type palette, iconography, drop-shadows, and a linear networking motif.
Image NÂș 005âGlassmorphic Motif
Glassmorphism is a central motif in the MedTrust visual identity system, symbolizing transparency and trust throughout the brand.
Image NÂș 006âTrust and Transparency
Trust and transparency are fundamental to MedTrust's operations. Our research pinpointed eight key differentiators from comparable GPOs, which are prominently featured on transparent, glassmorphic cards.
Image NÂș 007âIcon Designâš
We developed custom iconography for primary procurement categories using a square grid.
Image NÂș 008âSales Flow Hierarchy
We helped streamline the sales process into steps to enhance user experience and overall understanding.
Image NÂș 009âImpactful Business Cards
Business cards featuring a matte suede laminate on the reverse side.
Image NÂș 010âBusiness Card Grid
A straightforward grid system helps rapid onboarding and scaling.
Image NÂș 011âProfessional Headshots
Professionally lit and retouched headshots ensure that the first digital impression aligns with MedTrust prospect's first personal interaction.
Image NÂș 012âBranded Email Signatures
All associates display branded email signatures for brand trust, constantly reminding of the personal connection in every digital interaction.
Image NÂș 013âManaging Partnershipsâš
As relationships within the GPO evolve, we adhere to brand guidelines and ensure all vendors are represented with scalable, clean vector assets.
Image NÂș 014âDeveloping Processesâš
We leveraged a variety of sales software to develop templates that aid with the acquisition process and enhance employee efficiency.
Image NÂș 015âPresentation Graphicsâš
The business's value proposition is simplified in a voice that resonates broadly, accompanied with engaging branded graphics.
Image NÂș 016âBranded Event Collateralâš
A comprehensive suite of branded collateral was prepared for the annual MedTrust Embark Senior Living Summit in Palm Beach, Florida.
Image NÂș 017âEmbark Summit Logotype
We developed a distinct logotype and themed color palette for the annual sales summit, naming it accordingly.
Image NÂș 018âMedtrust Embark Stamp
This opportunity was used to loosely interpret the brand, creating an aesthetic that resonates with a luxurious three-day beach getaway.
Image NÂș 019âThe BreakersÂź Illustration
A modern, monochrome illustration of The BreakersÂź Palm Beach Grand Resort, set within the MedTrust brand framework.
Image NÂș 020âSummit Name Tags
Nametags designed for the summit include front-facing identification and a digital itinerary on the reverse.
Image NÂș 021âVIP Invites (Front and Back)
Early prospects received premium foil, die-cut, letterpress VIP invites, accompanied by a summit itinerary.
Image NÂș 022âPersonally Stamped VIP Invitesâš
The VIP invites in the style of of vintage airline tickets were personally stamped before being sent out.
Image NÂș 023âVIP Invite Graphics
VIP invites provide front and back visuals necessary to engage prospects and facilitate summit attendance.
Image NÂș 024âSummit Activities Map
A detailed map of the summit venue outlines all mandatory sessions, providing dates and locations to ensure attendee orientation.
Image NÂș 025âVIP Welcome Packet
The complete guest collateral package spans from invitation to arrival at the resort, enhancing the guest experience.
Client: MedTrust Health Allianceâš
Photography: Sarah Oden
Photography: Sarah Oden
2026 Unbound Collective
CRAFTED BY COMPASS
Below are the results that came from a Compass session. Compass is the foundation of all the work we do at Unbound.
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