The brand's collateral draws from an extensive, muted palette, ensuring visual cohesion across all materials.

This palette comprises a selection of cool colors meticulously chosen to create a broad contrast range, ideal for developing gradient applications.

A minimal yet high-contrast Americana color palette defines the classic visual voice of the brand, resonating with timeless elegance.

This palette encompasses a comprehensive spectrum of warm neutrals, extending from off-white to rich black. Stark contrast serves as a fundamental element of the overall design ethos for the brand.

The brand identity is defined by earth tones with sporadic accents of contè-colored orange to strategically draw attention within compositions.

The color scheme is intentionally restrained, utilizing only the hues found within the brand marks—except when depicting numerical charts.

The color palette features Western desert swatches complemented by a subtle green hue, reflective of the sea-foam band that adorns the top of the store.