Customer Journeys

Customer Journeys involve analyzing and visualizing the steps customers take when interacting with a brand—from initial awareness to final conversion and beyond. Understanding these journeys is essential for creating strategies that effectively engage and retain customers.
‍
During the Compass phase, we begin by identifying and auditing existing customer touchpoints and experiences. This foundational work reveals how customers currently interact with the brand. As we move into the Curation phase, we refine and expand upon this understanding, developing detailed journey maps that align with the new brand identity and strategy. By mapping the customer journey, we help optimize each interaction to enhance satisfaction and drive growth.