Unbound "Un" Logo Mark design

Wayfinding and signage

IN LITTLE ROCK, ARKANSAS

Guiding Visitors and Enhancing Brand Presence Through Effective Signage

AN OVERVIEW OF OUR WAYFINDING AND SIGNAGE SERVICES

stand out, clarify, and orient your customers with high-quality sign designS

Unbound offers strategic wayfinding and signage in Little Rock. Wayfinding and Signage involve designing navigation systems and visual cues to create an environment. This helps people easily find their way within a space. Effective signage reduces user confusion and frustration. It also outlines your brand identity throughout the space. Consistent branding elements in wayfinding solutions reflect your company's personality and values in a cohesive and immersive environment.

Design Elements for Brand Image

Little Rock wayfinding design is unique, because it involves a deeply knit community. Creating sign design elements that signify your visual identity plays a crucial role in gaining local attention.

Unbound studies your business mission, message, and goals. With that information, we strategize the design of your signs and how wayfinding plays a role. We curate corporate rebrand signage and wayfinding designs that resonate with your target audience.

Developing wayfinding and sign solutions requires a deep understanding of spatial layout and user behavior.By planning the placement, design, and messaging of signs in a physical environment, visitors can navigate your space easily. This includes creating directional signs, information displays, and identification markers. If you are able to display function and aesthetic aligned with your brand, user experience increases.

Professional wayfinding and signage increase customer satisfaction and safety, thus elevating the overall impression of your facility. It shows attention to detail and a promise to create a positive experience for everyone in your space.

Handle Barbershop Wedge Sign

Custom signage, designed to anchor the corner of the shop, featureing a prominent blade motif on its exterior.

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Logo & Logotype

In specific instances, the logotype is utilized instead of the full logo lockup to maintain brand clarity and simplicity.

Custom signage design and sign install for Handle Barbershop in Little Rock, Arkansas. Sign by Adams Sign Made by Unbound Collective
Handle "H" Vintage Parlor Pole Shadow logo and custom logotype for Handle Barbershop in Little Rock, Arkansas Made by Unbound Collective

Window Graphics in Application

Vinyl decal applications welcome patrons and engage passersby along Little Rock’s Main Street, enhancing the shop’s street presence.

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Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas Made by Unbound Collective


Customize Your Branding and Marketing

Build your Little Rock logo design with Unbound Collective.

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OUR PROCESS
01
Compass
Compass Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Compass
02
curation
Curation Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Curation
03
customization
Customization Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Customization

Selected Work

001

Kvinna Studio

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Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

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An overview of brand identity design, logo design, stationery, photography, print design, and collateral for Kvinna Studio in Little Rock, Arkansas Made by Unbound Brand Consultants
002

The Ouachitas

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The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

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Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.
Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.
Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas
Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
Graphic Design, restaurant illustration and Americana typography for menus at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
003

MedTrust Health Alliance

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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

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Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.
MedTrust Business Card Design Back with Transparency Art Direction.
Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet.
MedTrust branded, die-cut sales  pocket folder package design showing semi-open view.
MedTrust art direction, iconography, and slide deck presentation in brand identity motif.
004

Handle Barbershop

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Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

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Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.
Interior Design of Handle Barbershop in Little Rock, AR
005

Fletcher Sparrow Capital Management

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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

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Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors Made by Unbound Branding Company
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.
006

Better Fellas

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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

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Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp Made by Unbound Branding Company
Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Branding Company
Premium letterpress business card design with embossed, and matte foil Better Fellas logotype Made by Unbound Branding Company
007

Poco's Beer, Wine, and Spirits

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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

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Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration printed on paper sack for liquor store brand identity collateral by Unbound Branding Agency
Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas by Unbound Branding Agency
Custom, condensed, vintage western slab serif typeface, Poke promotional graphic by Unbound Branding Agency