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Graphic Design In Little Rock, Arkansas
Graphic Design
Your Brand Is Only as Strong as What You Actually Give People
The proposal that sits on a prospect's desk. The mailer that lands in someone's mailbox. The signage that a customer sees before they walk through the door. Every one of those is representing the business. When any of them look generic, the business looks generic.
Most graphic design gets made piece by piece with no thread connecting one to the next. A brochure gets built from a template. A trade show banner gets designed by the vendor. A mailer goes to a printer with last year's logo. Each piece is a little different. None of them are quite the brand.
Unbound is a graphic design agency in Little Rock for established businesses. We build every piece from the same identity, not from a template.
What Unbound's Graphic Design Includes
We design the pieces that represent your business in the hands of the people you're trying to reach. This includes:
- Logo design
- Sales and marketing collateral: brochures, sell sheets, one-pagers
- Direct mail and print campaigns
- Presentation design and pitch decks
- Email templates and digital graphics
- Signage, banners, and trade show displays
- Packaging design
- Brand guidelines and usage systems
We work with businesses that need graphic design to reflect the brand they've already built.
The Problem With Making Pieces Without a Plan
A request comes in. Someone needs a flyer, a proposal cover, a mailer. A template gets opened, the information gets filled in, and the file goes to print. It looks finished, but doesn't look like your business.
Your competitor's materials tell the same story every time someone picks one up. Yours might not.
The issue isn't the execution. It's that the piece was made in isolation: no connection to the brand identity, no understanding of what this piece needs to communicate to this specific audience at this point in their decision. The result, over time, is a library of materials that don't quite add up to a coherent brand.
We Design From the Brand Out
Before we start on any piece, we understand what it needs to accomplish and where it sits in the customer's journey. The design follows from that. Not from what looked good on the last project or what fits a template we already have.
A sell sheet built around the brand message and written for the right moment is a different tool than one that just lists the service. The first one earns a conversation. The second one gets filed.
Keeping a cohesive brand across every touchpoint is what graphic design is for. When graphic design and logo design come from the same foundation, every new piece has a clear source to come from. Separate them, and every new request becomes a judgment call.
What This Looks Like Across Different Businesses
Across hospitality, healthcare, financial services, food and beverage, and nonprofit, the work that lasts is the work that starts with a clear identity and extends it consistently.
Graphic Design Built to Represent Your Brand
If your marketing materials look inconsistent, or if every new piece is starting from scratch instead of from the brand, the problem isn't the designer. It's the foundation.
A Compass session builds the brand strategy that every piece of graphic design extends from.
Schedule a discovery call to talk through what your business needs to communicate and what a strategy-first approach would look like across your materials.
Brand Identity Display
Unbound Collective
Core elements surround Unbound’s dynamic logotype, allowing for the brand’s identity to be clearly understood as a collective.
Sales Colateral pages
R&E Supply
Combining the brand color palette with R&E’s website layout, these pages comprise an enclosed sales collateral holder, used by Territory Managers to showcase brand events, company announcements, and local Management.
Sub-Brand Mark
Handle Barbershop
Designed for additional merchandise and general collateral, this brand mark is meant to pair with parent brand marks.
On The Edge Sub-Brand Mark
Handle Barbershop
Situated on the edge of Sixth and Main in Little Rock, the address provided the opportunity to make a text play on the concept of a sharpened edge.
Logo Variation
Ski Brothers Heat & Air
This logo exploration combines the existing color palette with a traditional ski patch for branding.
Logo Variation
Ski Brothers Heat & Air
Deisgn collaboration utilizes existing logotype, implements new fonts, and tests non-branded colors.
business collateral
Unbound Collective
As one of the most valuable pieces of business collateral, business cards with clean composition, balanced proportions, and restrained typography represent an orderly design philosophy.
Location Specifications
R&E Supply
A custom section outlining business locations allows for easy navigation through the website.
LETTERHEAD DESIGN
R&E Supply
Templated print materials create seamless execution of printed materials on letterhead.
POSTER DESIGN
The Ouachitas
Geometric shapes combine with Branded Event details for an effective call to action.
POSTER DESIGN
The Ouachitas
The digital designs have a range of applications, from information sheets to balcony banners.
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Branded Mail Collateral
Sarah Oden Photographer
Implementing Brand Logotype and Color Palette in print materials makes for more personal client communication.
IMPACT POSTER
Baum Gallery
Stylized print material creates a cohesive environment for an elegant art show event announcement.
Dignified Email Signature
Unbound Collective
Keeping in line with all digital assets, these email signatures have clean structure with minimal noise, compressing the brand system into one space.
Stationery & Brand Collateral
Sarah Oden Photographer
Branded materials unite to inform and represent business capabilities with a touch of personality.
Digital Announcement
R&E Supply
News templates pull from the company’s brand image for custom holidays, sales, and other urgent announcements.
Organized Email Signature
Bushong Accounting
The Bushong email signature features appealing tones and represents the clarity and control offered by the business’s services.
HVACR Certification
R&E Supply
Custom certificates of completion for company-specific courses add personalization to achievements.
Information Sheet
Baum Gallery
Striking imagery mixes with bold type to establish this art show event’s presence and purpose.
Intermixing Typography
The Ouachitas
Five type families establish a flexible yet unified visual language that carries the brand’s voice across marketing, digital, and print.
Made in Mena Text Badge
The Ouachitas
The preferred version of the ‘Made in Mena’ badge features a full-text statement, offering clear communication of the brand’s local roots and reinforcing its commitment to community.
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Anniversary Badge
V’s Barbershop
Interlinking font styles combine to form an elegant representation of the business’s grand 25 Year achievement.
Digital Announcement
R&E Supply
With a sleek, branded design, font size variation attracts the eye to important areas of an announcement.
Brand Badge
Hill Station
Old-fashioned typography within an antique sign-style logo recalls the business roots prior to renovation into a local favorite restaurant in Little Rock’s Hillcrest neighborhood.
Icon Design
Unbound Collective
Iconography communicates messages clearly with incorporations of type families from Unbound’s digital applications.
COMMUNITY GUIDE BOOKLET AD
Ski Brothers Heat & Air
Each element of this full page ad directs intentional graphic design qualities to enhance trust in a local annual publication.
Marketing StrategySubservices
