Unbound Collective

Our Role

Brand Identity
Art Direction
Package Design
Print Collateral
Signage
Website Development

Unbound is a brand consultancy grounded in design, direction, and strategy. We guide ambitious enterprises forward by translating ideas into tangible realities.

Our Objective

A Timeless Brand for a Town's First Liquor Store

Poco packs a vibrant, Jovial Impression

Poco's Beer, Wine, and Spirits was set to become the first and only liquor store in downtown Mena, Arkansas, following the town's decision to allow alcohol sales. The owners needed a brand that would make a lasting impression in this new market while resonating with the local community. They sought a memorable mascot that could be versatile in its applications, from store signage to marketing materials. The brand needed to be inviting and timeless, capable of creating a strong connection with patrons.

Our Solution
Results

Building on our successful collaboration on The Ouachitas project, we embraced the creative freedom given by Poco's owners. Our research led us to develop a whimsical cowboy mascot named Poco (short for Polk County), designed in a flat, traditional aesthetic.
We created Poco to embody the town's rural character. With the addition of a full set of custom slab serif typographic characters we aptly named "Poke," the overall brand voice and ethos became both memorable and approachable.The traditional, flat design allows Poco to be easily adapted for different uses, from in-store wayfinding, signage and animation, as well as promotional materials and collaborations with vendors.

Complementing Poco, we designed a logotype suitable for exterior building signage, ensuring visibility and recognition from the main road. The overall aesthetic aligns with Mena's small-town charm while introducing a distinct identity for the new liquor store.

The result is a comprehensive brand identity centered around Poco—a mascot that's not just a logo, but a versatile brand element. Poco's Beer, Wine, and Liquor is equipped with a memorable, adaptable face for their business that creates a lasting impression on patrons. This timeless branding positions Poco's to become a local landmark, well-equipped to serve as the town's go-to destination for beer, wine, and liquor for years to come.

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The Unbound Logotype is

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Nº 017 — Keg Collars

Each keg collar showcases The Ouachitas logo, facilitating quick recognition and enhancing brand visibility among distributors and bartenders.

Nº 018 — Beer on Tap

Miscellaneous logotypes showcasing a variety of The Ouachitas' crafted brews.

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Client...........Unbound Collective
Photography......Sarah Oden

© 

...............Unbound Collective


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OUR PROCESS
01
Compass
Compass Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Compass
02
curation
Curation Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Curation
03
customization
Customization Process Logo Lockup for Unbound

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Customization

Selected Work

001

Kvinna Studio

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Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

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An overview of brand identity design, logo design, stationery, photography, print design, and collateral for Kvinna Studio in Little Rock, Arkansas Made by Unbound Brand Consultants
002

The Ouachitas

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The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

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Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.
Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.
Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas
Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
Graphic Design, restaurant illustration and Americana typography for menus at The Ouachitas in Mena, Arkansas by Unbound Branding Agency
003

MedTrust Health Alliance

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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

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Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.
MedTrust Business Card Design Back with Transparency Art Direction.
Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet.
MedTrust branded, die-cut sales  pocket folder package design showing semi-open view.
MedTrust art direction, iconography, and slide deck presentation in brand identity motif.
004

Handle Barbershop

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Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

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Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.
Interior Design of Handle Barbershop in Little Rock, AR
005

Fletcher Sparrow Capital Management

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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

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Fletcher Sparrow Capital Management Quarterly Results Print Design Newsletter for Investors Made by Unbound Branding Company
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.
Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.
006

Better Fellas

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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

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Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp Made by Unbound Branding Company
Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Branding Company
Premium letterpress business card design with embossed, and matte foil Better Fellas logotype Made by Unbound Branding Company
007

Poco's Beer, Wine, and Spirits

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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

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Poco's Beer, Wine, and Spirits Logo and Cowboy Mascot illustration printed on paper sack for liquor store brand identity collateral by Unbound Branding Agency
Poco the cowboy mascot. illustration and brand identity for Poco's Beer, Wine, and Spirits in Mena, Arkansas by Unbound Branding Agency
Custom, condensed, vintage western slab serif typeface, Poke promotional graphic by Unbound Branding Agency