Unbound Collective

Building on our successful collaboration on The Ouachitas project, we embraced the creative freedom given by Poco's owners. Our research led us to develop a whimsical cowboy mascot named Poco (short for Polk County), designed in a flat, traditional aesthetic.
We created Poco to embody the town's rural character. With the addition of a full set of custom slab serif typographic characters we aptly named "Poke," the overall brand voice and ethos became both memorable and approachable.The traditional, flat design allows Poco to be easily adapted for different uses, from in-store wayfinding, signage and animation, as well as promotional materials and collaborations with vendors.

Complementing Poco, we designed a logotype suitable for exterior building signage, ensuring visibility and recognition from the main road. The overall aesthetic aligns with Mena's small-town charm while introducing a distinct identity for the new liquor store.

The result is a comprehensive brand identity centered around Poco—a mascot that's not just a logo, but a versatile brand element. Poco's Beer, Wine, and Liquor is equipped with a memorable, adaptable face for their business that creates a lasting impression on patrons. This timeless branding positions Poco's to become a local landmark, well-equipped to serve as the town's go-to destination for beer, wine, and liquor for years to come.