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UNBOUND MARKETING RESULTS:
V’S BARBERSHOP DIGITAL MENUS
V's Barbershop Digital Menu Transformation
V’s Barbershop needed a simpler, more accurate way to manage pricing and in-store promotions across 63 store locations, and counting.
Unbound replaced their manual workflows with a centralized OptiSigns system that updates every store’s digital menu board from one source of truth.
Corporate can now adjust pricing, promotions, and brand pieces across the board. Franchisees don't have extra tasks, and their menu boards look as great as ever.
Who V's Barbershop Is
V’s is a national barbershop franchise built on premium services, classic personality, and a strong brand experience.
With locations across multiple states, each shop offers a consistent barbershop feel while operating within different markets, price points, and customer expectations.
Our Challenge
V’s struggled with decentralized pricing. Each location was responsible for maintaining its own menu. Doing this across a growing franchise network made updates slow, inconsistent, and difficult to manage.
Unbound needed to create a unified system for correct location pricing and in-store promotions without franchisee bottlenecks. We built a scalable solution that worked across states, markets, and unique store offerings.
What We Delivered
Unbound used OptiSigns to consolidate all store menus into a single spreadsheet that corporate can manage from anywhere. One update now pushes accurate pricing to every location.
We designed a set of branded digital menu boards featuring left-column pricing and a right-column promotional area. These promo slots allow V’s to rotate campaigns for service add-ons, seasonal offerings, brand awards, and more.
The OptiSigns system in-action features clear, location-specific pricing and relevant, expressive promotions, all fully customizable from the corporate level.
How We Did It
We created a unified data structure to map each store's service list, pricing, and other regional differences. The spreadsheet keeps things in order, and OptiSigns handles the display.
With slide templates based on the V's brand, corporate can conduct quick campaign swaps. They also use the system for additional services messaging, discounts, and promotions.
What This Meant for V's Barbershop
Corporate regained full control over pricing and promotions. Franchisees don't have to worry about delayed inputs, display mistakes, or outdated menus. Customers now see accurate, real-time pricing and professionally branded promotions at every store, improving trust and increasing upsell opportunities.
Marketing Results
OptiSigns created brand consistency across 69 locations. V's can run promotions and pricing changes instantly at scale. Pricing became accurate, updates became effortless, and franchisees gained a more reliable experience for their customers. With stronger marketing, clearer communication, and a better in-store environment, current and future locations remain operationally accurate.
WORK WITH UNBOUND
01
Compass
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
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02
curation
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
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03
customization
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
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FULL-SCOPE OF SERVICES
With specialties that intersect a full-service agency, we are your growth partners. We tailor our expertise to comprehensive projects and campaigns.
Our Services
Marketing Strategy
01/04
A tailored marketing strategy gives your business direction and measurable growth. At Unbound, we help Arkansas businesses reach their ideal customers and strengthen their market presence. From audience research and analysis to digital creation and marketing, our strategies align your brand identity with clear, actionable goals.
MARKETING STRATEGY SUBSERVICES
Brand Strategy
02/04
Your brand strategy is essential for reaching your target audience. At Unbound, we ensure every brand touchpoint aligns with your business goals. By assessing your positioning, creating a blueprint for strategy, and executing with proven practices, we help you build a brand that looks great, sounds great, and impacts the customer.
BRAND STRATEGY SUBSERVICES
Brand Identity
03/04
A strong brand identity clearly expresses the essence of your business. Unbound Collective helps you hone your brand identity by taking your mission, vision, and values and making them recognizable for your target customer. Through competitive analysis, stylescapes, and graphic design, we ensure your brand is authentic and prepared for growth.
Digital Advertising
04/04
Reach your audience where they are with ad campaigns tailored for Arkansas businesses. Unbound's digital advertising strategies incorporate PPC, social media, and Google Ads to increase visibility and drive growth. We design and manage the effectiveness of your brand with KPIs that influence real results across all digital channels.
UNBOUND SELECTED WORK
Explore our selected work for insight into our process, our capabilities, and our results.
002
The Ouachitas
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003
MedTrust Health Alliance
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004
Handle Barbershop
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005
Fletcher Sparrow Capital Management
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006
Better Fellas
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007
Poco's Beer, Wine, and Spirits
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