UNBOUND MARKETING RESULTS: SOLD-OUT SHADY MOUNTAIN BEER FEST

—Marketing results

——SHADY MOUNTAIN BEER FEST

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Sold-Out The Ouachitas Shady Mountain Beer Fest

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The Ouachitas wanted to host a first-of-its-kind beer festival in Mena, Arkansas, population under 6,000.

Unbound built an event identity, promotional assets, and event experience that created one of the largest gatherings the town had hosted.

Over 1,000 people filled Mena Street, VIP balcony passes sold out, and the festival became a defining community moment.

Who The Ouachitas Is

The Ouachitas is a brewery focused on pushing local culture forward in Mena. They are committed to connecting, celebrating, and investing in their town.

Four stainless steel kegs lined up with teal and white The Ouachitas Brewing branded labels in front of fermentation tanks, photographed by Unbound Collective

Our Challenge

The Ouachitas wanted to host a large-scale festival in a rural community not accustomed to events of this size. They didn't have an event brand, previous reference, promotional strategy, or infrastructure for drawing a crowd beyond small gatherings.

Unbound needed to help the event appeal to residents, visitors, breweries, and sponsors while maintaining a cohesive brand expression. Shady Mountain Beer Fest would be elevated, entertaining, and organized.

What We Delivered

Unbound created the full Shady Mountain identity system across posters, banners, cups, shirts, and digital assets.

Shady Mountain Beer Fest social media event poster with retro concentric circle sunrise illustration showing April 8 2023 details at The Ouachitas Mena Arkansas benefiting Arkansas Brewers Guild, designed by Unbound Collective

This visual language became the festival’s signature look, drawing instant attention across the state of Arkansas.

Shady Mountain Beer Fest dual poster designs in green and teal geometric mountain patterns for April 8th 2023 event at The Ouachitas in Mena Arkansas, designed by Unbound Collective

We designed a complete promotional suite: posters, sponsor banners, brewery-lineup signage, social media animations, and apparel.

Shady Mountain Beer Fest event wayfinding signage designs directing guests to indoor dining, food vendors, beer garden, bathrooms, and beer for purchase, designed by Unbound Collective

We included practical event assets such as VIP badges, merchandise, and branded cups ensuring that the user experience was as enjoyable as possible.

Shady Mountain Beer Fest horizontal event banner with retro sunset concentric circle graphic in teal and orange for 5 o'clock April 8th on Mena Street, designed by Unbound Collective

Every touchpoint reinforced the same brand energy.

How We Did It

We developed a visual system rooted in the Ouachita Mountains, with layered gradients, concentric arcs, and geometric landscapes. These influences shaped every asset, from shirts and posters to merch displays and brewery signage.

The event was promoted through print and digital media, as well as radio, showing the brand across social feeds, stores, and community boards. We built signage and collateral that supported crowd flow, VIP access, beer garden entry, and organization. This ensured smooth operations for all participants.

What This Meant for The Ouachitas

The Shady Mountain Beer Fest established The Ouachitas in their community, proving that large, coordinated events could succeed in Mena and energize the entire town. With people experiencing the business for the first time in a structured event setting, The Ouachitas' brand footprint expanded dramatically.

Marketing Results

The Shady Mountain Beer Fest drew over 1,000 attendees and sold out all VIP balcony passes. Breweries, sponsors, and the town rallied around an event unlike anything it had seen. The festival strengthened The Ouachitas’ community presence, increased brand visibility, and created a scalable identity system that can grow with future events.

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Our Services

Marketing Strategy

01/04

A tailored marketing strategy gives your business direction and measurable growth. At Unbound, we help Arkansas businesses reach their ideal customers and strengthen their market presence. From audience research and analysis to digital creation and marketing, our strategies align your brand identity with clear, actionable goals.

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Corporate Identity Strategy

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Marketing Results

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Festival Attendees Unite at One of the Largest Community Gatherings Hosted in Mena, AR.

Learn how Shady Mountain Beer Fest established The Ouachitas in their community, proving that large, coordinated events could succeed and energize a Rural Arkansas Town.

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Franchise Locations Across the Country.
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Unbound selected work

Below is a body of selected work that is guided by the Compass session. Compass is the foundation of all of the work we do at Unbound.

Selected Work

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007

Poco's Beer, Wine, and Spirits

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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

Poco's Beer Wine and Spirits retro cowboy mascot illustration in yellow and brown holding a whiskey glass, repeated pattern on sage green background, designed by Unbound Collective

Poco's 'Poke' western display typeface specimen with vintage pointing hand illustrations and decorative borders in brown on tan, designed by Unbound Collective

006

Better Fellas

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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

Better Fellas pay-per-click marketing agency illustrated postage stamp featuring navy storefront at 2901 on kraft brown background, designed by Unbound Collective

005

Fletcher Sparrow Capital Management

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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.

004

Handle Barbershop

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Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.

Interior Design of Handle Barbershop in Little Rock, AR

003

MedTrust Health Alliance

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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.

Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet made by Unbound Collective

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The Ouachitas

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The Ouachitas restaurant menu spread open on a wood table showing salads, appetizers, wings, pizza, desserts, and drinks sections with teal typography, menu design by Unbound Collective

Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.

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001

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