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UNBOUND MARKETING RESULTS:
R&E SUPPLY CUSTOMER KIOSKS
Sold-Out The Ouachitas Shady Mountain Beer Fest
The Ouachitas wanted to host a first-of-its-kind beer festival in Mena, Arkansas, population under 6,000.
Unbound built an event identity, promotional assets, and event experience that created one of the largest gatherings the town had hosted.
Over 1,000 people filled Mena Street, VIP balcony passes sold out, and the festival became a defining community moment.
Who The Ouachitas Is
The Ouachitas is a brewery focused on pushing local culture forward in Mena. They are committed to connecting, celebrating, and investing in their town.
Our Challenge
The Ouachitas wanted to host a large-scale festival in a rural community not accustomed to events of this size. They didn't have an event brand, previous reference, promotional strategy, or infrastructure for drawing a crowd beyond small gatherings.
Unbound needed to help the event appeal to residents, visitors, breweries, and sponsors while maintaining a cohesive brand expression. Shady Mountain Beer Fest would be elevated, entertaining, and organized.
What We Delivered
Unbound created the full Shady Mountain identity system across posters, banners, cups, shirts, and digital assets.
This visual language became the festival’s signature look, drawing instant attention across the state of Arkansas.
We designed a complete promotional suite: posters, sponsor banners, brewery-lineup signage, social media animations, and apparel.
We included practical event assets such as VIP badges, merchandise, and branded cups ensuring that the user experience was as enjoyable as possible.
Every touchpoint reinforced the same brand energy.
How We Did It
We developed a visual system rooted in the Ouachita Mountains, with layered gradients, concentric arcs, and geometric landscapes. These influences shaped every asset, from shirts and posters to merch displays and brewery signage.
The event was promoted through print and digital media, as well as radio, showing the brand across social feeds, stores, and community boards. We built signage and collateral that supported crowd flow, VIP access, beer garden entry, and organization. This ensured smooth operations for all participants.
What This Meant for The Ouachitas
The Shady Mountain Beer Fest established The Ouachitas in their community, proving that large, coordinated events could succeed in Mena and energize the entire town. With people experiencing the business for the first time in a structured event setting, The Ouachitas' brand footprint expanded dramatically.
Marketing Results
The Shady Mountain Beer Fest drew over 1,000 attendees and sold out all VIP balcony passes. Breweries, sponsors, and the town rallied around an event unlike anything it had seen. The festival strengthened The Ouachitas’ community presence, increased brand visibility, and created a scalable identity system that can grow with future events.
WORK WITH UNBOUND
01
Compass
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
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02
curation
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
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03
customization
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
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FULL-SCOPE OF SERVICES
With specialties that intersect a full-service agency, we are your growth partners. We tailor our expertise to comprehensive projects and campaigns.
Our Services
Marketing Strategy
01/04
A tailored marketing strategy gives your business direction and measurable growth. At Unbound, we help Arkansas businesses reach their ideal customers and strengthen their market presence. From audience research and analysis to digital creation and marketing, our strategies align your brand identity with clear, actionable goals.
MARKETING STRATEGY SUBSERVICES
Brand Strategy
02/04
Your brand strategy is essential for reaching your target audience. At Unbound, we ensure every brand touchpoint aligns with your business goals. By assessing your positioning, creating a blueprint for strategy, and executing with proven practices, we help you build a brand that looks great, sounds great, and impacts the customer.
BRAND STRATEGY SUBSERVICES
Brand Identity
03/04
A strong brand identity clearly expresses the essence of your business. Unbound Collective helps you hone your brand identity by taking your mission, vision, and values and making them recognizable for your target customer. Through competitive analysis, stylescapes, and graphic design, we ensure your brand is authentic and prepared for growth.
Digital Advertising
04/04
Reach your audience where they are with ad campaigns tailored for Arkansas businesses. Unbound's digital advertising strategies incorporate PPC, social media, and Google Ads to increase visibility and drive growth. We design and manage the effectiveness of your brand with KPIs that influence real results across all digital channels.
UNBOUND SELECTED WORK
Explore our selected work for insight into our process, our capabilities, and our results.
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The Ouachitas
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003
MedTrust Health Alliance
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004
Handle Barbershop
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005
Fletcher Sparrow Capital Management
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006
Better Fellas
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007
Poco's Beer, Wine, and Spirits
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