UNBOUND MARKETING RESULTS: Sideco EDDM Mailer Leads Closed

—Marketing results

——Sideco EDDM Mailer Leads Closed

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Sideco EDDM Mailer Leads Closed

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Sideco wanted to put their high-quality siding, windows, and decking work in front of homeowners who could genuinely benefit from and afford it.

Unbound created an EDDM mailing strategy focused on high-value neighborhoods.

This optimized Sideco's spend, brought in $756,910 in closed deals, and increased brand visibility where premium home renovations make financial sense.

Who Sideco Is

Sideco is a prime provider of siding, windows, decks, and outdoor living spaces. They value exceptional craftsmanship and materials for projects that stand the test of time. With expert installation and results, they pride themselves on superior partnerships and honesty without industry gimmicks.

Arkansas home with navy blue James Hardie fiber cement siding, wrap-around porch, and mature landscaping, exterior renovation by Sideco since 1985, photographed by Unbound Collective

Our Challenge

Sideco’s services are top-of-the-line, and not every neighborhood is the right fit. A broad EDDM approach could waste budget on mailboxes unlikely to convert and miss prospects in the communities where their work delivers the greatest ROI.

Sideco also needed a way to support neighborhoods where a job was already underway. They wanted to tell surrounding homes, “your neighbor is upgrading their home, and you can too."

What We Delivered

Unbound built targeted EDDM mailers to reach high-affinity, high-income neighborhoods that align with homeowner priorities.

We designed a series of branded mailers that showcase Sideco’s craftsmanship, materials, and long-term value.

Sideco 'How We Approach Every Project' direct mail piece with six before and after photo comparisons for decking, siding, outdoor living, windows, doors, and soffits services, designed by Unbound Collective

The front side highlights Sideco’s 40-year reputation, full-time crews, and commitment to quality.

Sideco EDDM direct mail postcard promoting Marvin window installation in Arkansas with luxury home exterior photo and owner Jimmy Russell signature, designed by Unbound Collective

The back side presents clear service categories and highlights Sideco's partners, James Hardie Siding, Marvin Windows, and TimberTech Decking.

Sideco professional home improvement six-panel direct mail piece showcasing decking and railing, siding upgrade, outdoor living, replacement windows, doors and trim, and improved soffits services, designed by Unbound Collective

How We Did It

We built a neighborhood selection model to prioritize areas of interest based on home value, renovation activity, and historical spending on premium home exteriors.

This approach maximizes SideCo's budget and reaches homeowners most prepared to invest.

What This Meant for Sideco

These campaigns positioned Sideco as the trusted, long-term contractor of choice and supported new opportunities in markets aligned with their service level. Sideco gained an efficient, data-driven way to introduce themselves to the homeowners and show their craftsmanship.

Marketing Results

Sideco’s EDDM approach increased brand awareness in areas aligned with their premium services, reduced wasted impressions, and positioned themselves as the trusted provider for exterior upgrades. The campaign closed $750k in deals ensured every mail piece reached homeowners who could meaningfully consider Sideco, which supported future lead generation in the targeted neighborhoods.

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Our Services

Marketing Strategy

01/04

A tailored marketing strategy gives your business direction and measurable growth. At Unbound, we help Arkansas businesses reach their ideal customers and strengthen their market presence. From audience research and analysis to digital creation and marketing, our strategies align your brand identity with clear, actionable goals.

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Unbound selected work

Below is a body of selected work that is guided by the Compass session. Compass is the foundation of all of the work we do at Unbound.

Selected Work

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Poco's Beer, Wine, and Spirits

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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

Poco's Beer Wine and Spirits retro cowboy mascot illustration in yellow and brown holding a whiskey glass, repeated pattern on sage green background, designed by Unbound Collective

Poco's 'Poke' western display typeface specimen with vintage pointing hand illustrations and decorative borders in brown on tan, designed by Unbound Collective

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Better Fellas

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Better Fellas pay-per-click marketing agency illustrated postage stamp featuring navy storefront at 2901 on kraft brown background, designed by Unbound Collective

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Fletcher Sparrow Capital Management

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Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.

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Handle Barbershop

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Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.

Interior Design of Handle Barbershop in Little Rock, AR

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