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UNBOUND MARKETING RESULTS:
Sideco EDDM Mailer Leads Closed
SideCo EDDM Mailer Leads Closed
SideCo wanted to put their high-quality siding, windows, and decking work in front of homeowners who could genuinely benefit from and afford it.
Unbound created an EDDM mailing strategy focused on high-value neighborhoods.
This optimized SideCo's spend, brought in over $756,910 in closed deals, and increased brand visibility where premium home renovations make financial sense.
Who SideCo Is
SideCo is a prime provider of siding, windows, decks, and outdoor living spaces. They value exceptional craftsmanship and materials for projects that stand the test of time. With expert installation and results, they pride themselves on superior partnerships and honesty without industry gimmicks.
Our Challenge
Sideco’s services are top-of-the-line, and not every neighborhood is the right fit. A broad EDDM approach could waste budget on mailboxes unlikely to convert and miss prospects in the communities where their work delivers the greatest ROI.
Sideco also needed a way to support neighborhoods where a job was already underway. They wanted to tell surrounding homes, “your neighbor is upgrading their home, and you can too."
What We Delivered
Unbound built targeted EDDM mailers to reach high-affinity, high-income neighborhoods that align with homeowner priorities.
We designed a series of branded mailers that showcase Sideco’s craftsmanship, materials, and long-term value.
The front side highlights Sideco’s 40-year reputation, full-time crews, and commitment to quality.
The back side presents clear service categories and highlights Sideco's partners, James Hardie Siding, Marvin Windows, and TimberTech Decking.
How We Did It
We built a neighborhood selection model to prioritize areas of interest based on home value, renovation activity, and historical spending on premium home exteriors.
This approach maximizes SideCo's budget and reaches homeowners most prepared to invest.
What This Meant for SideCo
These campaigns positioned SideCo as the trusted, long-term contractor of choice and supported new opportunities in markets aligned with their service level. SideCo gained an efficient, data-driven way to introduce themselves to the homeowners and show their craftsmanship.
Marketing Results
SideCo’s EDDM approach increased brand awareness in areas aligned with their premium services, reduced wasted impressions, and positioned themselves as the trusted provider for exterior upgrades. The campaign closed $756,910 in deals ensured every mail piece reached homeowners who could meaningfully consider SideCo, which supported future lead generation in the targeted neighborhoods.
WORK WITH UNBOUND
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Compass
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
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curation
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
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customization
A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.
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FULL-SCOPE OF SERVICES
With specialties that intersect a full-service agency, we are your growth partners. We tailor our expertise to comprehensive projects and campaigns.
Our Services
Marketing Strategy
01/04
A tailored marketing strategy gives your business direction and measurable growth. At Unbound, we help Arkansas businesses reach their ideal customers and strengthen their market presence. From audience research and analysis to digital creation and marketing, our strategies align your brand identity with clear, actionable goals.
MARKETING STRATEGY SUBSERVICES
Brand Strategy
02/04
Your brand strategy is essential for reaching your target audience. At Unbound, we ensure every brand touchpoint aligns with your business goals. By assessing your positioning, creating a blueprint for strategy, and executing with proven practices, we help you build a brand that looks great, sounds great, and impacts the customer.
BRAND STRATEGY SUBSERVICES
Brand Identity
03/04
A strong brand identity clearly expresses the essence of your business. Unbound Collective helps you hone your brand identity by taking your mission, vision, and values and making them recognizable for your target customer. Through competitive analysis, stylescapes, and graphic design, we ensure your brand is authentic and prepared for growth.
Digital Advertising
04/04
Reach your audience where they are with ad campaigns tailored for Arkansas businesses. Unbound's digital advertising strategies incorporate PPC, social media, and Google Ads to increase visibility and drive growth. We design and manage the effectiveness of your brand with KPIs that influence real results across all digital channels.
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