UNBOUND MARKETING RESULTS: MEDTRUST SALES FROM EMBARK

—Marketing results

——MEDTRUST SALES FROM EMBARK

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MedTrust Sales from Embark Senior Living Summit

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MedTrust partnered with Unbound to create relationship-driven value for their Embark Senior Living Summit at the Breakers Palm Beach.

The event was designed to convert qualified prospects into partners.

We created an environment where hospitality and strategy united with a cohesive event identity, high-end collateral, and an excellent guest experience.

Who MedTrust Is

MedTrust Health Alliance supports senior living communities with purchasing strategy, operational guidance, and partner resources.

Their focus is helping facilities reduce costs, improve quality, and maintain long-term financial stability.

MedTrust trust and transparency value proposition slide showing no price creep, no membership fees, no firm commitments, and full pricing transparency on navy blue background, designed by Unbound Collective

Our Challenge

MedTrust needed a way to gather a small group of high-value senior living operators in a focused, impactful setting that encouraged meaningful conversations beyond typical sales interactions.

The summit had to match the character of The Breakers and present MedTrust as an elevated, trustworthy partner. At the same time, it needed to qualify as a continuing education event for sponsor funding while still supporting organic relationship-building and partnership discussions.

What We Delivered

Unbound built the complete visual identity system for "MedTrust Presents: Embark Senior Living Summit."

MedTrust Embark Senior Living Summit complete event collateral flatlay on cyan background including lanyards, badge, RSVP card, boarding pass invite, itinerary, resort overview, business cards, and Breakers welcome panel, designed by Unbound Collective

We extended MedTrust's brand into an event experience.

MedTrust Embark Senior Living Summit personalized attendee lanyards and badges for Patrick Tuell and Chris Wendel alongside tiled RSVP and boarding pass invitation pattern, designed by Unbound Collective

This included invitations, RSVP assets, name tags, itineraries, in-room packets, and learning materials.

MedTrust Embark Senior Living Summit VIP first class boarding pass invitations repeated in diagonal tile pattern on bright cyan background, designed by Unbound Collective

With on-site collateral, we guided guests through every moment.

MedTrust Embark Senior Living Summit Breakers Palm Beach resort map with labeled group activity locations and three-day itinerary including Golf Veranda dinner and Kemosabe yacht dinner, designed by Unbound Collective

Each element—from daily schedules to sponsor recognition—reinforced consistency, clarity, and the valuable purpose of the summit.

How We Did It

We began with an invitation, using custom print and digital forms to set expectations and establish the event's elevated feel. We designed every touchpoint to feel intentional and aligned with MedTrust's goals.

On site, we delivered a seamless arrival and participation experience through coordinated materials, clear agendas, and thoughtfully crafted print collateral. Hospitality and education were blended through structured sessions, dinners, and activities that built trust naturally.

What This Meant for MedTrust

The summit opened space for conversations that rarely occur in a traditional sales pitch. MedTrust was able to root their discussions in trust and shared priorities. The event elevated MedTrust’s credibility, strengthened relationships with operators, and reinforced their capabilities in the senior living space.

Marketing Results

Eight invited senior living groups attended the Embark Summit. Five chose to partner with MedTrust. The refined identity and ideal guest experience resulted in an exceptional conversion rate for a targeted, relationship-focused event.

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Our Services

Marketing Strategy

01/04

A tailored marketing strategy gives your business direction and measurable growth. At Unbound, we help Arkansas businesses reach their ideal customers and strengthen their market presence. From audience research and analysis to digital creation and marketing, our strategies align your brand identity with clear, actionable goals.

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Unbound selected work

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Selected Work

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007

Poco's Beer, Wine, and Spirits

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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

Poco's Beer Wine and Spirits retro cowboy mascot illustration in yellow and brown holding a whiskey glass, repeated pattern on sage green background, designed by Unbound Collective

Poco's 'Poke' western display typeface specimen with vintage pointing hand illustrations and decorative borders in brown on tan, designed by Unbound Collective

006

Better Fellas

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Better Fellas pay-per-click marketing agency illustrated postage stamp featuring navy storefront at 2901 on kraft brown background, designed by Unbound Collective

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Fletcher Sparrow Capital Management

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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.

004

Handle Barbershop

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Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.

Interior Design of Handle Barbershop in Little Rock, AR

003

MedTrust Health Alliance

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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.

Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet made by Unbound Collective

MedTrust branded, die-cut sales pocket folder package design showing semi-open view.

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The Ouachitas restaurant menu spread open on a wood table showing salads, appetizers, wings, pizza, desserts, and drinks sections with teal typography, menu design by Unbound Collective

Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.

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