Franchise Sales Sold

V's Franchise Sales Sold Through Automation

V's was relying on costly lead aggregators for franchise lead generation.

Unbound built them an in-house system so that V's could qualify interest directly.

With ads, landing pages, lead magnets, automation, and CRM, franchise leads flowed in from a customizable, long-term nurture system.

Who V's Barbershop Is

V's Barbershop offers men's grooming services and products. A large source of growth for the brand comes through franchising. This project focused on the franchise sales side of the business rather than service and retail traffic.

Our Challenge

V's corporate office was spending marketing attention on store growth. They needed to reassess their marketing strategy to better consider franchise sales.

Previously, they had been paying aggregators for leads that rarely produced.

What We Delivered

Unbound built a dedicated franchise lead-gen system built around Google Ads, a focused landing page, and an e-brochure.

When interested prospects opted in, they received an automated email nurture sequence for awareness and education.

How We Did It

We routed Klaviyo form submissions through Zapier and custom logic into a CRM with full lead profiles and Google Click IDs. Klaviyo automation then delivered a six‑week sequence of weekly emails from key leaders, with engagement tracking built in.

When leads converted, we pushed that data back to Google via CRM automations to strengthen conversion tracking and ad targeting.

What This Meant for V's Barbershop

V's owns and controls the franchise pipeline rather than having to rent leads from an outside party. The team can consistently nurture leads over time with improved performance as the system evolves.

Marketing Results

Within 2–3 months, the system replaced aggregator volume at roughly 11–12 leads per month. Over the past two years, it has averaged 12–15 leads in strong months and 6–8 in slower months, building a database of hundreds of interested franchise prospects.

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Create memorable experiences that drive revenue growth

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Compass

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Compass

curation

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Curation

customization

A FRAMEWORK FOR STRATEGIC PLANNING—ALIGNING GOALS AND METHODS FOR BUSINESS GROWTH.

More About Customization

FULL-SCOPE OF SERVICES

With specialties that intersect a full-service agency, we are your growth partners. We tailor our expertise to comprehensive projects and campaigns.

Our Services

Marketing Strategy

01/04

A tailored marketing strategy gives your business direction and measurable growth. At Unbound, we help Arkansas businesses reach their ideal customers and strengthen their market presence. From audience research and analysis to digital creation and marketing, our strategies align your brand identity with clear, actionable goals.

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MARKETING STRATEGY SUBSERVICES

Brand Strategy

02/04

Your brand strategy is essential for reaching your target audience. At Unbound, we ensure every brand touchpoint aligns with your business goals. By assessing your positioning, creating a blueprint for strategy, and executing with proven practices, we help you build a brand that looks great, sounds great, and impacts the customer.

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BRAND STRATEGY SUBSERVICES

Compass Session

Brand Audit

Brand Positioning

Brand Monitoring

Nomenclature

Rebranding

Brand Activation

Brand Identity

03/04

A strong brand identity clearly expresses the essence of your business. Unbound Collective helps you hone your brand identity by taking your mission, vision, and values and making them recognizable for your target customer. Through competitive analysis, stylescapes, and graphic design, we ensure your brand is authentic and prepared for growth.

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BRAND IDENTITY SUBSERVICES

Stylescapes

Messaging & Voice

Iconography

Web Development

Wayfinding & Signage

Style Guide Development

Logo Design

Typography

Motion Graphics

Photography Art Direction

Mascot and Character Design

Digital Advertising

04/04

Reach your audience where they are with ad campaigns tailored for Arkansas businesses. Unbound's digital advertising strategies incorporate PPC, social media, and Google Ads to increase visibility and drive growth. We design and manage the effectiveness of your brand with KPIs that influence real results across all digital channels.

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DIGITAL ADVERTISING SUBSERVICES

KPI Development

PPC Advertising

Conversion Tracking

VIEW OUR MARKETING CASE STUDIES

unbound case studies

Our marketing case studies outline the success stories of our proven strategies. We’re your partner in fueling business growth, from creating a new brand to scaling an established business.

Marketing Results

$750,000+

In Sales with Optimized Spend, Reduced Wasted Impressions, and Increased Brand Awareness.

LEARN HOW WE built a neighborhood selection model to prioritize areas of interest based on home value, renovation activity, and historical spending to maximize Sideco's budget and reach qualified buyers.

1,000+

Hard-To-Reach Trade Workers Categorized, and Signed Up for Marketing Communication.

LEARN HOW WE DEVELOPED CUSTOM KIOSKS FOR EACH R&E STORE TO CAPTURE THE ATTENTION AND CONTACT INFORMATION OF THEIR DIVERSE RANGE OF CUSTOMER DEMOGRAPHICS.

1,000+

Festival Attendees Unite at One of the Largest Community Gatherings Hosted in Mena, AR.

LEARN HOW Shady Mountain Beer Fest established The Ouachitas in their community, proving that large, coordinated events could succeed and energize a RURAL ARKANSAS TOWN.

5 of 8

High-Profile Sales Closed with Event Branding, Presentation Materials, and Sales Collateral.

SEE HOW A LUXURIOUS BEACH RETREAT AND CUSTOM SALES COLLATERAL HELPED MEDTRUST CLOSE LARGE LONG-TERM CLIENT DEALS.

Franchise Locations Across the Country.
One Streamlined Menu Pricing Solution.

LEARN HOW WE USE AUTOMATION TO MAKE SERVICE PRICING AND MESSAGING UNIQUE FOR EACH V’S BARBERSHOP FRANCHISE ACROSS AMERICA.

100+

Potential Franchise Leads without Costly Aggregators

Unbound improved the lead conversion potential for V's Barbershop with a customizable, in-house strategy.

20+

Coffee Roasts Organized into a Clear, Color-
Driven Label System.

We designed a system to streamline internal organization and user experience of retail and wholesale bags.

UNBOUND SELECTED WORK

Explore our selected work for insight into our process, our capabilities, and our results.

Selected Work

view all selected work

007

Poco's Beer, Wine, and Spirits

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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

006

Better Fellas

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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

Premium letterpress business card design with embossed, and matte foil Better Fellas logotype, showing badge design stamp Made by Unbound Branding Company

Office stamp illustration and graphic design for Better Fellas, Pay-Per-Click Agency in Little Rock, Arkansas Made by Unbound Branding Company

Premium letterpress business card design with embossed, and matte foil Better Fellas logotype Made by Unbound Branding Company

005

Fletcher Sparrow Capital Management

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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.

004

Handle Barbershop

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Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.

Interior Design of Handle Barbershop in Little Rock, AR

003

MedTrust Health Alliance

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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.

MedTrust Business Card Design Back with Transparency Art Direction.

Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet.

MedTrust branded, die-cut sales pocket folder package design showing semi-open view.

002

The Ouachitas

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The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.

Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.

Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas

Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas by Unbound Branding Agency

Graphic Design, restaurant illustration and Americana typography for menus at The Ouachitas in Mena, Arkansas by Unbound Branding Agency

001

Kvinna Studio

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Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.