UNBOUND MARKETING RESULTS: SIMPLIFIED OUACHITAS COFFEE ROAST LABEL SYSTEM BY COLOR AND BLEND

—Marketing results

——COFFEE ROAST LABEL SYSTEM

schedule a discovery call

The Ouachitas Coffee Roast
Label System

Scroll Down

The Ouachitas needed an efficient, impactful way to organize, label, and sell their coffee roasts.

Unbound designed a color-driven label system for recognizable packaging and clear organization.

This system used The Ouachitas' brand identity to support over 20 roasts, blend variants, and both retail and wholesale packaging.

Who The Ouachitas Is

The Ouachitas is a brewery, coffee roaster, and community hub in Mena, Arkansas. Alongside beer and events, their coffee features a range of single-origin roasts and blends sourced from around the world.

Our Challenge

Identifying new options of the various roasts grew difficult for customers and staff. The lack of visual clarity of roast bags that look the same with different labels was hurting user experience.

The Ouachitas sought ways to both organize and scale their products. They needed a design solution for easy implementation.

What We Delivered

Unbound created a unified coffee label system built around The Ouachitas' brand color palette.

Eight rolls of The Ouachitas coffee bag labels displayed on rack including Shady Mountain, Yocana, Rwanda, Guatemala, Ethiopia, Nicaragua, and Brazil origin varieties, designed by Unbound Collective

Each individual roast was assigned a distinct monochromatic color, allowing customers to identify products at a glance.

Frontal Branded Coffee Bag Packaging for The Ouachitas of Mena, Arkansas, showing multiple labels and the harmonious color palette Made by Unbound Branding Company

For blended coffees, we intertwined a gradient pattern that combined colors into a single label.

The Ouachitas Shady Mountain Ethiopia and Colombia blend 12oz coffee bags in teal with retro sunrise label displayed in a row on dark background, packaging designed by Unbound Collective

Doing so differentiated blends from single-origin roasts while maintaining cohesion across retail and wholesale bags.

The Ouachitas three-bag coffee packaging lineup featuring large teal Ouachitas bag, Made in Mena stamp bag, and Shady Mountain blend bag on dark surface, designed by Unbound Collective

The Ouachitas Starting Grounds teal coffee bag with espresso, pour over, coffee maker, and French press brewing guide alongside Made in Mena and Ouachitas branded bags, designed by Unbound Collective

How We Did It

We mapped the 20+ roast catalog against The Ouachitas’ existing brand colors. Each roast received a dedicated color that stayed consistent across all packaging.

Typography, layout, and information hierarchy were unified across labels so that each bag was easy to read. By designing the labels as a system, customers could find their preference by color and confirm their choice with a clear label structure.

What This Meant for The Ouachitas

Customers can now quickly distinguish between roasts, understand what they’re buying, and build familiarity with their favorites through color recognition.

Internally, The Ouachitas team has an efficient method for adding new roasts and speeding up labeling.

Marketing Results

The coffee label system brought clarity, consistency, and scalability to The Ouachitas’ retail and wholesale coffee program. More than twenty roasts live within a visual system that improves shelf presence, simplifies purchasing decisions, and strengthens brand cohesion across all coffee offerings.

WORK WITH UNBOUND TO DRIVE REVENUE GROWTH WITH A COMPASS SESSION.

Compass is Our One-Day Strategic Session Where We Clarify Your Message.

MOST BUSINESSES SKIP THIS STEP, THEN WONDER WHY THEIR COMPETITORS ARE STILL WINNING

What is compass?

FULL-SCOPE OF SERVICES

With specialties that intersect a full-service agency, we are your growth partners. We tailor our expertise to comprehensive projects and campaigns.

Our Services

Marketing Strategy

01/04

A tailored marketing strategy gives your business direction and measurable growth. At Unbound, we help Arkansas businesses reach their ideal customers and strengthen their market presence. From audience research and analysis to digital creation and marketing, our strategies align your brand identity with clear, actionable goals.

View marketing strategy

MARKETING STRATEGY SUBSERVICES

Brand Strategy

02/04

Your brand strategy is essential for reaching your target audience. At Unbound, we ensure every brand touchpoint aligns with your business goals. By assessing your positioning, creating a blueprint for strategy, and executing with proven practices, we help you build a brand that looks great, sounds great, and impacts the customer.

View brand strategy

BRAND STRATEGY SUBSERVICES

Compass Session

Brand Audit

Brand Positioning

Brand Monitoring

Nomenclature

Rebranding

Brand Activation

Brand Identity

03/04

A strong brand identity clearly expresses the essence of your business. Unbound Collective helps you hone your brand identity by taking your mission, vision, and values and making them recognizable for your target customer. Through competitive analysis, stylescapes, and graphic design, we ensure your brand is authentic and prepared for growth.

VIEW brand identity

BRAND IDENTITY SUBSERVICES

Stylescapes

Messaging & Voice

Iconography

Web Development

Wayfinding & Signage

Style Guide Development

Logo Design

Typography

Motion Graphics

Photography & Art Direction

Mascot and Character Design

Corporate Identity Strategy

Digital Advertising

04/04

Reach your audience where they are with ad campaigns tailored for Arkansas businesses. Unbound's digital advertising strategies incorporate PPC, social media, and Google Ads to increase visibility and drive growth. We design and manage the effectiveness of your brand with KPIs that influence real results across all digital channels.

VIEW DIGITAL ADVERTISING

DIGITAL ADVERTISING SUBSERVICES

KPI Development

Conversion Tracking

VIEW OUR MARKETING CASE STUDIES

unbound case studies

Our marketing case studies outline the success stories of our proven strategies. We’re your partner in fueling business growth, from creating a new brand to scaling an established business.

Marketing Results

$750,000+

In Sales with Optimized Spend, Reduced Wasted Impressions, and Increased Brand Awareness.

LEARN HOW WE built a neighborhood selection model to prioritize areas of interest based on home value, renovation activity, and historical spending to maximize Sideco's budget and reach qualified buyers.

1,000+

Hard-To-Reach Trade Workers Categorized, and Signed Up for Marketing Communication.

LEARN HOW WE DEVELOPED CUSTOM KIOSKS FOR EACH R&E STORE TO CAPTURE THE ATTENTION AND CONTACT INFORMATION OF THEIR DIVERSE RANGE OF CUSTOMER DEMOGRAPHICS.

1,000+

Festival Attendees Unite at One of the Largest Community Gatherings Hosted in Mena, AR.

LEARN HOW Shady Mountain Beer Fest established The Ouachitas in their community, proving that large, coordinated events could succeed and energize a RURAL ARKANSAS TOWN.

5 of 8

High-Profile Sales Closed with Event Branding, Presentation Materials, and Sales Collateral.

SEE HOW A LUXURIOUS BEACH RETREAT AND CUSTOM SALES COLLATERAL HELPED MEDTRUST CLOSE LARGE LONG-TERM CLIENT DEALS.

Franchise Locations Across the Country.
One Streamlined Menu Pricing Solution.

LEARN HOW WE USE AUTOMATION TO MAKE SERVICE PRICING AND MESSAGING UNIQUE FOR EACH V’S BARBERSHOP FRANCHISE ACROSS AMERICA.

100+

Potential Franchise Leads without Costly Aggregators

Unbound improved the lead conversion potential for V's Barbershop with a customizable, in-house strategy.

20+

Coffee Roasts Organized into a Clear, Color-
Driven Label System.

We designed a system to streamline internal organization and user experience of retail and wholesale bags.

UNBOUND SELECTED WORK

Below is a body of selected work that is guided by the Compass session. Compass is the foundation of all of the work we do at Unbound.

Selected Work

view all selected work

007

Poco's Beer, Wine, and Spirits

→

Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

Poco's Beer Wine and Spirits retro cowboy mascot illustration in yellow and brown holding a whiskey glass, repeated pattern on sage green background, designed by Unbound Collective

Poco's 'Poke' western display typeface specimen with vintage pointing hand illustrations and decorative borders in brown on tan, designed by Unbound Collective

006

Better Fellas

→

Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

Better Fellas pay-per-click marketing agency illustrated postage stamp featuring navy storefront at 2901 on kraft brown background, designed by Unbound Collective

005

Fletcher Sparrow Capital Management

→

Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.

004

Handle Barbershop

→

Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.

Interior Design of Handle Barbershop in Little Rock, AR

003

MedTrust Health Alliance

→

MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.

Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet made by Unbound Collective

MedTrust branded, die-cut sales pocket folder package design showing semi-open view.

002

The Ouachitas

→

The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

The Ouachitas restaurant menu spread open on a wood table showing salads, appetizers, wings, pizza, desserts, and drinks sections with teal typography, menu design by Unbound Collective

Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.

Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.

Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas

Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas by Unbound Branding Agency

001

Kvinna Studio

→

Kvinna Studio provides a bespoke photography experience, and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.