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R&EÂ Supply
R&E Supply has served Arkansas HVAC contractors since 1938. We built the brand system to finally match the operation behind it.
Image NÂș 001âR&E Supply Logo
The R&E Supply logo integrates grid structure, geometric form, and typographic clarity. It crafts a visual identity that supports scalability and recognizability.
Image NÂș 002âMonochrome R&E Supply Logo
The same geometric form holds reversed out on navy, confirming the mark doesn't depend on color to read.
Image NÂș 003âColor Palette
Bold, intentional primary colors stand out, while industrial neutrals keep everything grounded and consistent.
Image NÂș 004âR&E Supply Positioning Statement
The statement is set at equal size across three lines, with color doing the hierarchy work. It gives customers exactly what they need to make a decision: a clear claim, a specific geography, and nothing else.
Image NÂș 006âValue Proposition Icons
Three custom icons built from the same geometric line system as the logo give R&E's core differentiators the same visual weight as the brand mark itself.
Image NÂș 007âLocation Cycling Statement
This dynamic feature cycles the positioning statement through all eight Arkansas locations, so a contractor in Jonesboro reads a claim about Jonesboro, not Arkansas in general.
Image NÂș 008âIn-Store Kiosks
Digital kiosks ask customers questions and feed directly into a growing database, organized into meaningful communication groups.
Image NÂș 009âKiosk Presentation
The interface mirrors R&Eâs empowerment-focused website messaging on the kiosk screens.
Image NÂș 010âPartnership Statement Animationâš
The headline animates to land on empowerment-focused messaging on kiosk screens, directing attention to the contractorâs outcome rather than R&Eâs offer.
Image NÂș 011âCustom Form Template
Account creation doubles as qualification, segmenting contractors by trade type so R&E can match training, products, and communications to the work they actually do.
Image NÂș 012âTruck Wraps
Every delivery doubles as a brand impression at the job sites R&E serves, putting the positioning statement and supplier roster in front of the contractors most likely to open an account.
Image NÂș 013âTruck Wrap Mockups
The wrap was designed for all four surfaces, across eight distinct trucks, with each angle carrying its own hierarchy: full statement and supplier logos on the sides, isolated mark on the rear.
Image NÂș 014âDimensional Signage
Enhancing the original markâs features with layering, shadows, and texture, this logo mark adds character in application.
Image NÂș 015âRear Truck Door
The rear door drops the wordmark entirely, letting the isolated mark scale to a size that reads at a distance and putting the website below it to do the conversion work.
Image NÂș 016âBranded Merchandise & Staff Assets
The mark holds across stitched caps, metal nameplates, and embroidered uniforms without simplification, covering every touchpoint a contractor has with R&E staff.
Image NÂș 017âStaff Portraits
Shot against a consistent warehouse backdrop, the portraits are built to travel across the website, email signatures, and campaign materials, putting a name and face to the team at every location.
Image NÂș 018âEmail Signature
A two-column layout separates company details from personal contact, so every outbound email from any R&E staff member across all eight locations carries the same brand treatment.
Image NÂș 019âWarehouse Photography
Shot on the warehouse floor with working staff and fully stocked aisles, the photography gives contractors a direct look at the inventory scale behind R&E's parts availability claim.
Image NÂș 020âBrand Gradients
Three gradients mix geometric forms and flowing air textures to serve as visual backgrounds across content with the brandâs color system.
Image NÂș 021âBusiness Cards
The card is photographed at depth to show both panels at once: company details receding, personal contact sharp in front, which is the order a contractor actually uses them.
Image NÂș 022âLocation Reference Cards
Two matched cards, one for business hours and one for after hours, give contractors a direct line to all eight locations regardless of when a job requires a part.
Image NÂș 023âSales Collateral Packet
Designed for Manager interactions, the packet puts the full brand into a single leave-behind: positioning statement, locations page, and a slotted business card, all matched to the same system a contractor has already seen everywhere else.
Image NÂș 024âPacket Divder Mockups
The four tabbed sections mirror the website's navigation, organizing the physical packet around the same categories a contractor would browse online.
Image NÂș 025âSales Collateral Pages
Combining the brand color palette with R&Eâs website layout, these pages comprise an enclosed sales collateral holder, used by Territory Managers to showcase brand events, company announcements, and local Management.
Image NÂș 026âSystem Match Catalog
The Frigidaire system match catalog is co-branded with R&E on every page, so a contractor working through product specs and system matches is doing it inside an R&E document, not a manufacturer handout.
Image NÂș 027âTraining Course Animation
The animation introduces the course name, dates, and cost, then allows for easy sign-up with a QR code so a contractor has everything they need to know before committing to the event.
Image NÂș 028âCertificate of Achievement
Issued under R&E's brand with a signed contact and license number, the certificate makes R&E the credentialing authority for a contractor's professional development, not just the place they took the course.
Image NÂș 029âTraining Course Graphic
A static training promotion CMS card built to the same template as R&E's animated course graphics, so every class R&E offers reads as part of the same program regardless of how it's distributed.
Image NÂș 030âClass Capacity Alert
A sold-out notification designed in the thermal accent color as a full-border treatment, turning a capacity limit into a visible demand signal.
Image NÂș 031âExecutive Video Still
A branded lower third anchors the executive's name and title to the R&E system, so video content featuring leadership reads as a company production, with the warehouse visible in the background grounding it in the actual operation.
Image NÂș 032âEmployee Anniversaries Animation
Tenure ranging from 1 to 25 years is formatted as a branded graphic, turning internal recognition into external proof that R&E's team is built on long-term relationships, not high turnover.
Image NÂș 033âBranded Giveaway Merch
Branded on items contractors use on the job site daily, the RTIC coolers and Turtlebox speaker put R&E's mark in front of everyone working the same site, not just the person who received them.
Image NÂș 034âBranded Five-Gallon Bucket
A functional product contractors will actually buy, and a job site advertisement every time they carry it, with a "fill the bucket" promotion opportunity to give contractors a reason to keep coming back to fill it.
Image NÂș 035âAnimated Loading Icon
A custom loading ring in the brand's blue extends the visual system to every interaction point on the site, including the moments between page loads.
Image NÂș 036âIconography
Adding detail in iconography distinguishes online shop products into a digestible format to point customers in the right direction.
Image NÂș 037âStore Signage
Placed above the ice machine at each location, the sign turns a free amenity into a branded touchpoint, giving contractors an additional reason to walk in that has nothing to do with placing an order.
Image NÂș 038âFunctional Branding
Color blocking using R&Eâs primary palette systemizes an otherwise regular calendar as a branded giveaway tool for organization and scheduling.
Image NÂș 039âDigital Announcement
News templates pull from the companyâs brand image for custom holidays, sales, and other urgent announcements.
Image NÂș 040âAnnouncement Templates
A templated format lets any of the eight locations produce a branded event flyer with location-specific details swapped in, so an in-store cookout in Hot Springs reads from the same visual system as everything else R&E puts out.
Image NÂș 041âTable Tent Announcement
With a sleek, branded design, font size variation attracts the eye to important areas of an announcement, regardless of the application.
Image NÂș 042âLetterhead Design
Templated print materials create seamless execution of printed materials on letterhead.
Image NÂș 043âInteractive Map
An interactive Arkansas map in the brand's colors marks all eight locations with hover states that reveal details on demand, turning a coverage footprint into something a contractor can actually use.
Image NÂș 044âEmail Marketing
Utilizing fonts and gradients developed for varied application, the hero image of R&Eâs âREfreshâ marketing emails unifies the brand with both R&E events and industry updates.
Client: R&EÂ Supply
Photography:Â Sarah Oden
Photography:Â Sarah Oden
2026 Unbound Collective
CRAFTED BY COMPASS
Below are the results that came from a Compass session. Compass is the foundation of all the work we do at Unbound.
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R&EÂ Supply
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Unbound Collective
