Unbound Marketing Results:
Bumble Roofing's Website growth from local seo overhaul

We started with a deep page-level audit in Google Search Console before making any changes. From there, SEMrush and competitive SERP analysis shaped a keyword strategy for each page. We wanted to incorporate terms Bumble was already ranking for and target new opportunities competitors were capturing. Pages were prioritized by importance: core services first, then supporting pages.

Location pages were a significant expansion. Rather than listing service areas as plain text, we built a dedicated page for the communities Bumble serves, each with unique copy referencing local landmarks, interlinked back to core service pages throughout.

We ran 30-, 60-, and 90-day review cycles to evaluate performance and adjust. Alongside the organic work, we ran brand awareness campaigns across Greater Kansas City and built a Facebook campaign around Bumble's instant quote tool with a dedicated landing page designed to move users directly into it.

Bumble's Kansas City location now has a website built for its market, not a franchise template with a city name swapped in. Their service pages speak to Kansas City customers, their location pages cover the neighborhoods those customers search from, and their site structure gives Google a clear picture of what each page is about. They also have a repeatable system: defined review cycles, a content framework that scales to new pages, and advertising tied to their most valuable conversion tool.