Unbound Marketing Results: Marketing for Healthcare Industry Returns $143,754 MRR

—Marketing results

——MOD Institute Recurring Revenue

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The MOD Institute: Turning One-Time Course Sales Into a Subscription

The MOD Institute trains dentists in 3D printing and digital smile design.

This growing niche reaches an estimated 40k to 60k dentists nationwide.

MOD started with in-person training only, then added individual online courses, but neither fixed the real problem.

Their staff was tied up running in-person events most weekends, with software and techniques that changed every 18 months to two years, and no way to charge existing customers for the update.

Unbound built MOD Pro, a fully custom subscription platform with tiered access control.

We worked with a startup AI company to integrate a link to a video search tool, so MOD could sell ongoing access instead of one-time purchases.

Within six months of launching, MOD was generating $143,754 in monthly recurring revenue.

The Healthcare Marketing The MOD Institute Needed

The MOD Institute trains dentists in 3D printing and digital smile design, teaching them to design restorations and run 3D printing software and hardware inside their own practices. MOD built its reputation on this expertise and grew from an in-person training business into a company selling thousands of individual online courses a year. We extended our experience with marketing for healthcare organizations into the software running the business.

The Problem With One-Time Course Sales

MOD started with in-person training only: dentists paid for a seat and traveled to the facility for their training. Once that worked, MOD added online courses, sold individually for about $2,000 each, with no cap on how many they could sell.

Neither of these offers solved what MOD actually needed. In-person training meant staff had to commit to consistently working on weekends. Online courses scaled fine, but the underlying technology changed regularly, and every time it did, MOD had to rebuild the course content. MOD had to cover the cost of each rebuild. A dentist who bought an online course in 2023 expected it to still be useful in 2025, but MOD had no system for charging for ongoing updates. MOD needed something cleaner to justify their training.

Building MOD Pro a Subscription Software

Unbound built MOD a fully custom subscription platform called MOD Pro. For $3,999 a year, subscribers get access to MOD's entire library: every course, every video, every future update, plus a discount on in-person events.

The platform had to preserve access for people who'd already bought individual courses outright, while gating everything else behind the subscription.

Someone who bought a course for $2,500 in 2023 keeps that course forever, subscription or not. Anyone who wants the rest of the library has to subscribe.

Streamlining Billing, AI Search, and a Paywall

Anyone can watch the first 10 to 20 seconds of any video before a paywall interrupts it, prompting a year-long MOD Pro subscription, billed annually or monthly.

We collaborated with an AI startup company on the tool trained on their library, so a dentist could ask it a question and get linked to the exact moment in the exact video that answered it. We didn't build that AI, but we connected the system around it, so someone searching for an answer landed straight into the paywall at the exact point they were already curious about.

Because the platform holds information MOD is

legally responsible for protecting like names, emails and phone numbers, we designed a system that never displayed all contact details at once. We tested new features against the existing platform to ensure it worked properly as the subscriber list grew. Analytics in the platform tracked how many people were subscribing each month.

Unbound built the launch plan itself: giving every attendee at MOD's annual summit a free trial of MOD Pro, turning MOD's biggest in-person gathering of the year into the subscription's launch moment.

What Healthcare Marketing Did for MOD

Before MOD Pro, growth meant running in-person courses MOD's team had to oversee. With a subscription generating recurring revenue, MOD can put more into its video library instead of running the same course in person over and over. The goal going forward is fewer weekends spent hosting events and more value delivered through content people are already paying to access. It's also a good example of what marketing in the healthcare industry looks like once it goes beyond campaigns and into the software a business runs on.

Marketing Results

Within six months of launch, The MOD Institute was generating $143,754 a month in recurring revenue, built on subscribers who keep paying for ongoing access instead of buying a course once and disappearing.

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Marketing Results

$143,754

MRR Generated Within Six Months of Building a Custom Subscription Platform.

Unbound built The MOD Institute's Stripe-powered subscription platform, MOD Pro, from the ground up.

1,231

Leads Generated Over 5 Years From One
Marketing Funnel

Five years of direct mail, advertising, SEO, post-project follow-up, quote packets, video content, review and referral generation, and a monthly newsletter for Sideco.

904%

Return on Spend From a Dental Assistant
Training School's Website Rebuild.

A website rebuild and paid campaign for Apex Dental Education's seven Arkansas locations.
‍

20+

Coffee Roasts Organized into a Clear, Color-
Driven Label System.

We designed a system to streamline internal organization and user experience of retail and wholesale bags.

163%

More Clicks from Local SEO Efforts for Bumble Roofing of Kansas City's Website.

Learn how we doubled every key search metric for a Kansas City roofing company with a full-site SEO overhaul, locations pages, and internal link architecture.

1,000+

Hard-To-Reach Trade Workers Categorized, and Signed Up for Marketing Communication.

Learn how we develop custom kiosks for each R&E Store to capture the attention and contact information of their diverse range of customer demographics.

Franchise Locations Across the Country.
One Streamlined Menu Pricing Solution.

LEARN HOW WE USE AUTOMATION TO MAKE SERVICE PRICING AND MESSAGING UNIQUE FOR EACH V’S BARBERSHOP FRANCHISE ACROSS AMERICA.

385%

More Organic Search Visibility From a Brand Built Around How People Actually Search.

Explore a component of what Compass produces. A full rebrand paired with strategic SEO supported a 30% growth in revenue for Bushong Accounting.

5 of 8

High-Profile Sales Closed with Event Branding, Presentation Materials, and Sales Collateral.

See how a luxurious beach retreat and custom sales collateral helped medtrust close large long-term client deals.

1,000+

Festival Attendees Unite at One of the Largest Community Gatherings Hosted in Mena, AR.

Learn how Shady Mountain Beer Fest established The Ouachitas in their community, proving that large, coordinated events could succeed and energize a Rural Arkansas Town.

$750,000+

In Sales with Optimized Spend, Reduced Wasted Impressions, and Increased Brand Awareness.

Learn how we built a neighborhood selection model to prioritize areas of interest based on home value, renovation activity, and historical spending to maximize sideco's budget and reach qualified buyers.

100+

Potential Franchise Leads without Costly Aggregators.

Unbound improved the lead conversion potential for V's Barbershop with a customizable, in-house strategy.

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Below are the results that came from a Compass session. Compass is the foundation of all the work we do at Unbound.

Selected Work

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012

Bushong Accounting

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Bushong Accounting uses the Profit First method to give businesses clarity, confidence, and control over their finances.

Bushong Accounting frosted teal business cards for Tyler Bushong Owner Accountant displayed in floating 3D render, print design by Unbound Collective

Bushong Accounting website hero section reading Clarity for Your Business Finances with floating service badges including tax planning, bookkeeping, payroll, and financial reporting on teal dot grid background, web design by Unbound Collective

011

Ski Brothers Heat & Air

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Ski Brothers Heat and Air provides reliable HVAC solutions and emphasizes customer comfort with expert services, streamlined maintenance plans, and premium products.

010

R&E Supply

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R&E Supply has served Arkansas HVAC contractors since 1938. We built the brand system to finally match the operation behind it.

R&E Supply Your Complete Source for HVACR Solutions in Arkansas sales folder with business card tucked inside pocket on dark concrete surface, print design by Unbound Collective

R&E Supply business card for Cory Miller President showing white to blue gradient design floating against blue sky, print design by Unbound Collective

R&E Supply branded Chevrolet box truck with Your Complete Source for HVACR Solutions in Arkansas vehicle wrap photographed from front angle at warehouse, vehicle branding by Unbound Collective

009

Sarah Oden

Coming soon

008

V’s Barbershop

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V’s Barbershop is a national men’s grooming franchise offering over 25 years of consistent haircuts and the campaigns, products, and systems to support them.

V's Barbershop St. Augustine digital signage display showing full services menu alongside Big Chop annual sale creative mounted on brick wall, digital design by Unbound Collective

007

Poco's Beer, Wine, and Spirits

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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

Poco's Beer Wine and Spirits retro cowboy mascot illustration in yellow and brown holding a whiskey glass, repeated pattern on sage green background, designed by Unbound Collective

Poco's 'Poke' western display typeface specimen with vintage pointing hand illustrations and decorative borders in brown on tan, designed by Unbound Collective

006

Better Fellas

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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

Better Fellas pay-per-click marketing agency illustrated postage stamp featuring navy storefront at 2901 on kraft brown background, designed by Unbound Collective

005

Fletcher Sparrow Capital Management

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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.

004

Handle Barbershop

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Handle is a bespoke barbershop in downtown Little Rock that was created with a deep respect for the history and craft of barbering.

Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.

Interior Design of Handle Barbershop in Little Rock, AR

003

MedTrust Health Alliance

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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.

Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet made by Unbound Collective

MedTrust branded, die-cut sales pocket folder package design showing semi-open view.

002

The Ouachitas

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The Ouachitas is a coffee roaster and brewery with dual culinary and community ambitions in the Arkansas River Valley.

The Ouachitas restaurant menu spread open on a wood table showing salads, appetizers, wings, pizza, desserts, and drinks sections with teal typography, menu design by Unbound Collective

Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.

Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.

Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas

Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas by Unbound Branding Agency

001

Kvinna Studio

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Kvinna Studio provides a custom photography experience and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

Kvinna luxury heirloom photo book with black and white bridal portrait cover design and ribbon pull, photographed on dark background by Unbound Collective

Kvinna branded artisan soap bars in translucent amber and cream tones with 'Relax & Rejuvenate' label, arranged on reflective marble surface, designed by Unbound Collective

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Unbound Collective

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With expertise grounded in Marketing Strategy, Brand Identity, Brand Strategy, and Digital Advertising, Unbound enhances brands with proven structures for marketing growth.