Unbound Marketing Results: Redesign a Website for 904% Return on Ad Spend

—Marketing results

——904% ROI For Apex Dental Education

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A Website Rebuild for Apex Dental Education: 224 Enrollments, $784,000 in Revenue

Apex Dental Education runs seven campuses across Arkansas, training students for careers as dental assistants.

Its old site ran on Squarespace and looked stale and cobbled together.

Prospective students called in asking if the school was even real before asking about the program itself.

Unbound redesigned a functional, navigable, and easier-to-understand website that answered the most important question on its own: who Apex Dental is.

With the contemporary site live, $78,000 in ad spend turned into $784,000 in revenue with 224 new enrollments.

That's about $348 to enroll a student for a 904% return.

Who Apex Dental Education Is

Apex operates seven dental assistant training campuses across Arkansas, preparing students for entry-level careers in dental offices through hands-on, accelerated programs. Prospective students compare programs on a phone and decide in that same session whether to call.

Parents are often part of that decision too, especially for younger applicants. For a multi-location school competing against community colleges and other private programs, looking credible online is the difference between a filled seat and a closed tab.

Our Challenge

A low-quality website left people to question whether Apex was a legitimate business. That doubt had a visible cause. Apex came to Unbound with a misaligned site built on Squarespace, not what a real, seven-campus training school should look like online. The site had been built to imitate a more polished competitor's design, and Squarespace could not pull it off, which is part of how it ended up looking so questionable.

The website was failing to do the most basic job a training school's site has, which is to confirm that real instructors, real classrooms, and a real credential are on the other end of the application. Every student who hesitated at that question either never called or called needing to be talked out of doubt before the conversation could even start. Parents comparing programs alongside their students ran into the same doubt.

What We Delivered

Unbound rebuilt the Apex Dental Education website's interface to close that trust gap directly: more functional, easier to understand, and redesigned with a contemporary look built to read as credible on arrival instead of something a phone call had to make up for; not to mention, answering the questions from people who otherwise wouldn't even call.

From there, Unbound delivered a full rebrand and a full website rebuild, with design, development, and copy built around a sitemap that reflects how local clients actually search, not a generic template. Technical and on-page SEO were built into the site from the start.

How We Did It

We redesigned the website for function and clarity, replacing the dated Squarespace look with a design that reads as trustworthy on arrival. The first work was clean layout, real spacing, and a clear visual hierarchy, plus real people and real photos in place of generic stock imagery, so the site read as an actual institution instead of a template. Paid campaigns then sent prospective students directly into that redesigned site instead of a page a phone call had to vouch for.

What This Meant for Apex Dental Education

Apex can now run paid campaigns that convert on their own, because the site someone lands on has what they need. Staff spend less time talking skeptical callers into trusting the school and more time enrolling people who already decided Apex was the best option before they picked up the phone.

It's also a working example of how Unbound approaches marketing for education clients and dental business strategies more broadly: make the site match the credibility of the program before a single ad dollar goes toward sending someone to it.

Marketing Results

Across the campaign run against the rebuilt site, Apex spent $78,000 and generated $784,000 in revenue from 224 enrollments. That's about $348 to enroll a student worth $3,500 in revenue, a 904% return.

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01/04

A tailored marketing strategy gives your business direction and measurable growth. At Unbound, we help Arkansas businesses reach their ideal customers and strengthen their market presence. From audience research and analysis to digital creation and marketing, our strategies align your brand identity with clear, actionable goals.

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Marketing Results

904%

Return on Spend From a Dental Assistant
Training School's Website Rebuild.

A website rebuild and paid campaign for Apex Dental Education's seven Arkansas locations.
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20+

Coffee Roasts Organized into a Clear, Color-
Driven Label System.

We designed a system to streamline internal organization and user experience of retail and wholesale bags.

163%

More Clicks from Local SEO Efforts for Bumble Roofing of Kansas City's Website.

Learn how we doubled every key search metric for a Kansas City roofing company with a full-site SEO overhaul, locations pages, and internal link architecture.

1,000+

Hard-To-Reach Trade Workers Categorized, and Signed Up for Marketing Communication.

Learn how we develop custom kiosks for each R&E Store to capture the attention and contact information of their diverse range of customer demographics.

Franchise Locations Across the Country.
One Streamlined Menu Pricing Solution.

LEARN HOW WE USE AUTOMATION TO MAKE SERVICE PRICING AND MESSAGING UNIQUE FOR EACH V’S BARBERSHOP FRANCHISE ACROSS AMERICA.

385%

More Organic Search Visibility From a Brand Built Around How People Actually Search.

Explore a component of what Compass produces. A full rebrand paired with strategic SEO supported a 30% growth in revenue for Bushong Accounting.

5 of 8

High-Profile Sales Closed with Event Branding, Presentation Materials, and Sales Collateral.

See how a luxurious beach retreat and custom sales collateral helped medtrust close large long-term client deals.

1,000+

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In Sales with Optimized Spend, Reduced Wasted Impressions, and Increased Brand Awareness.

Learn how we built a neighborhood selection model to prioritize areas of interest based on home value, renovation activity, and historical spending to maximize sideco's budget and reach qualified buyers.

100+

Potential Franchise Leads without Costly Aggregators.

Unbound improved the lead conversion potential for V's Barbershop with a customizable, in-house strategy.

CRAFTED BY COMPASS

Below are the results that came from a Compass session. Compass is the foundation of all the work we do at Unbound.

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012

Bushong Accounting

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Bushong Accounting uses the Profit First method to give businesses clarity, confidence, and control over their finances.

Bushong Accounting frosted teal business cards for Tyler Bushong Owner Accountant displayed in floating 3D render, print design by Unbound Collective

Bushong Accounting website hero section reading Clarity for Your Business Finances with floating service badges including tax planning, bookkeeping, payroll, and financial reporting on teal dot grid background, web design by Unbound Collective

011

Ski Brothers Heat & Air

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Ski Brothers Heat and Air provides reliable HVAC solutions and emphasizes customer comfort with expert services, streamlined maintenance plans, and premium products.

010

R&E Supply

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R&E Supply has served Arkansas HVAC contractors since 1938. We built the brand system to finally match the operation behind it.

R&E Supply Your Complete Source for HVACR Solutions in Arkansas sales folder with business card tucked inside pocket on dark concrete surface, print design by Unbound Collective

R&E Supply business card for Cory Miller President showing white to blue gradient design floating against blue sky, print design by Unbound Collective

R&E Supply branded Chevrolet box truck with Your Complete Source for HVACR Solutions in Arkansas vehicle wrap photographed from front angle at warehouse, vehicle branding by Unbound Collective

009

Sarah Oden

Coming soon

008

V’s Barbershop

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V’s Barbershop is a national men’s grooming franchise offering over 25 years of consistent haircuts and the campaigns, products, and systems to support them.

V's Barbershop St. Augustine digital signage display showing full services menu alongside Big Chop annual sale creative mounted on brick wall, digital design by Unbound Collective

007

Poco's Beer, Wine, and Spirits

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Poco’s Beer, Wine, and Spirits is the first permitted liquor store in Polk County, Arkansas featuring an outlaw cowpoke mascot.

Poco's Beer Wine and Spirits retro cowboy mascot illustration in yellow and brown holding a whiskey glass, repeated pattern on sage green background, designed by Unbound Collective

Poco's 'Poke' western display typeface specimen with vintage pointing hand illustrations and decorative borders in brown on tan, designed by Unbound Collective

006

Better Fellas

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Better Fellas is a nimble PPC Agency of two, obsessed with one thing—better Google Ads.

Better Fellas pay-per-click marketing agency illustrated postage stamp featuring navy storefront at 2901 on kraft brown background, designed by Unbound Collective

005

Fletcher Sparrow Capital Management

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Fletcher Sparrow is a hedge fund focused on delivering above-average market returns through their “Floating Castle” fund.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design with matte brass foil reflection.

Fletcher Sparrow Capital Management Hedge Fund, Premium Business Collateral, Business Card and Stationery Design.

004

Handle Barbershop

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Victorian-inspired window detail window design install and branding with illustrated raven, for Handle Barbershop in Little Rock, Arkansas.

Interior Design of Handle Barbershop in Little Rock, AR

003

MedTrust Health Alliance

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MedTrust is a group purchasing organization empowering senior care facilities by ensuring cost-effective procurement and transparent pricing.

Letterpress-printed, foil-stamped and diecut copies of the Embark Senior Living Summit VIP invites for MedTrust Health Alliance in Fayetteville, Arkansas.

Overview of all Embark Senior Living Summit by MedTrust, attendee collateral print design, name tags, invitations, and itinerary inside of printed booklet made by Unbound Collective

MedTrust branded, die-cut sales pocket folder package design showing semi-open view.

002

The Ouachitas

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The Ouachitas restaurant menu spread open on a wood table showing salads, appetizers, wings, pizza, desserts, and drinks sections with teal typography, menu design by Unbound Collective

Beer Can Package Design and Branding for Dead to Me, Blackberry Shandy at The Ouachitas in Mena, Arkansas.

Branded Coffee Bag Packaging for The Ouachitas in Mena, Arkansas.

Branded Coffee Bag Sticker Label Rolls for Packaging Coffee at The Ouachitas in Mena, Arkansas

Beer Can Package Design and Branding for Madd Ox, West Coast IPA at The Ouachitas in Mena, Arkansas by Unbound Branding Agency

001

Kvinna Studio

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Kvinna Studio provides a custom photography experience and dedicates their practice to developing distinctive printed imagery which recognizes and materializes beauty.

Kvinna luxury heirloom photo book with black and white bridal portrait cover design and ribbon pull, photographed on dark background by Unbound Collective

Kvinna branded artisan soap bars in translucent amber and cream tones with 'Relax & Rejuvenate' label, arranged on reflective marble surface, designed by Unbound Collective

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Unbound Collective

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With expertise grounded in Marketing Strategy, Brand Identity, Brand Strategy, and Digital Advertising, Unbound enhances brands with proven structures for marketing growth.